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Brunswick Corporation (BC) Stock Analysis

Consumer Cyclical

Brunswick Corporation

$83.37

+$2.41 (+2.98%)

Last Updated: May 26, 2026

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News provided by third-party sources. Not financial advice.

Analysis

Company Overview

Brunswick Corporation functions as a prominent designer, manufacturer, and marketer of recreational products distributed across the United States, Europe, the Asia-Pacific region, Canada, and various international markets. The company operates within the Consumer Cyclical sector, specifically within the Recreational Vehicles industry, positioning it as a beneficiary of discretionary spending on leisure activities and watercraft. In terms of scale, Brunswick maintains a market capitalization of $4.62B with an annual revenue of $5.36B and employs a workforce of 13,300 individuals. These financial figures indicate that the company commands a significant presence in the recreational vehicle landscape, utilizing a substantial operational footprint to serve a global customer base through its diversified segments. The combination of a $5.36B revenue stream and a $4.62B valuation suggests a mature enterprise with established market share, while the employee count reflects the labor-intensive nature of manufacturing and distribution required to sustain its operations across four distinct business segments.

Financial Health

The company reported revenue of $5.36B over the trailing twelve months, yet it recorded a net income loss of $135.9M, while generating an EBITDA of $605.6M. The substantial gap between the positive EBITDA of $605.6M and the negative net income of $135.9M reveals a significant cost structure burden, likely driven by high interest expenses or tax provisions that erode bottom-line profitability despite operational earnings. Brunswick generated free cash flow of $422.88M, which indicates strong operational cash generation that provides the company with financial flexibility to fund capital expenditures or service debt obligations even when reported net income is negative. The gross margin stands at 25.8%, indicating that the company retains over a quarter of its sales revenue after covering the direct costs of producing its propulsion and engine products. Operating margin is 4.0%, while profit margin is -2.6%, suggesting that overhead costs and the aforementioned interest expenses are compressing operating efficiency to the point where the bottom line turns negative despite positive gross contributions. Regarding liquidity and leverage, Brunswick holds cash of $257.6M against total debt of $2.28B, resulting in a debt-to-equity ratio of 140.43%, which characterizes the balance sheet as highly leveraged rather than conservative. The current ratio of 1.44 indicates that the company possesses 1.44 dollars in current assets for every dollar of current liabilities, suggesting adequate short-term liquidity to meet immediate obligations. Finally, the return on equity is -7.7% and return on assets is 3.6%, metrics that reveal a challenging environment for management effectiveness where the company is currently destroying shareholder value relative to equity, though it retains some ability to generate returns on the total asset base.

Valuation Assessment

Brunswick Corporation currently exhibits a forward P/E ratio of 13.57, while the trailing P/E ratio is listed as N/A due to the reported net losses. The absence of a trailing P/E implies that the market is pricing the stock based on expected future earnings rather than historical profitability, signaling a pivot toward anticipated earnings recovery or a restructuring of the cost structure. The price-to-book ratio is 2.83, which indicates that the market values the company at nearly three times its book value, suggesting a premium placed on the company's brand, intellectual property, or future growth prospects despite current losses. Alternative valuation metrics such as the price-to-sales ratio of 0.86 and the EV/EBITDA of 10.94 suggest that the stock is priced at less than one dollar of sales per dollar of revenue and offers an enterprise value multiple of roughly 11 times earnings before interest, taxes, depreciation, and amortization. The 52-week high is $90.25 and the 52-week low is $41.00, meaning the current trading price sits within the lower half of this established range, reflecting the market's current skepticism regarding the company's profitability trajectory. The beta value of 1.38 indicates that the stock is 38% more volatile than the broader market, meaning price fluctuations will likely be amplified during periods of general market movement.

Growth & Income

Revenue growth year-over-year is 15.5%, whereas earnings growth year-over-year is N/A due to the recent net income loss. This disparity implies that while top-line sales are expanding rapidly, the company has not yet translated this volume growth into proportional earnings, likely due to the high fixed costs and interest burdens previously mentioned. As a dividend payer, Brunswick offers a dividend yield of 2.5%, but the payout ratio is 193.2%, indicating that the company is paying out nearly twice its reported earnings to shareholders. Such a high payout ratio in the context of a negative net income suggests that the dividends are being funded by cash flow, reserves, or potentially unsustainable distributions that could be at risk if earnings do not improve quickly. The overall growth and income profile presents a dichotomy of strong top-line expansion paired with significant profitability challenges and a dividend policy that currently exceeds the company's reported earnings capability.

Peer Comparison

Brunswick Corporation (BC) operates in the Recreational Vehicles industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Brunswick Corporation BC $5.42B N/A
BRP Inc. DOO.TO $5.80B 16.9
BRP Inc. DOO $4.20B 17.0
THOR Industries, Inc. THO $4.11B 13.9

The Recreational Vehicles industry average P/E ratio is 20.9x. Brunswick Corporation trades at a P/E of N/A.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Brunswick Corporation

Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, and Princecraft aluminum fishing; utility, pontoon, and deck boats; Navan premium exploration boats; and Thunder Jet and Lund heavy-gauge aluminum boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

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Key Statistics

Market Cap
$5.42B
P/E Ratio
N/A
52-Week High
$90.25
52-Week Low
$48.83
Avg Volume
856.04K
Beta
1.32
Dividend Yield
2.11%

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NYSE
Country
United States
Employees
14,000