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StockVS

NYSE · Recreational Vehicles · USD

Harley-Davidson, Inc. (HOG) Stock Analysis

Harley-Davidson, Inc. (HOG) is a Recreational Vehicles stock listed on NYSE and quoted in US Dollar.

Last Updated: October 21, 2026

HOG

$27.34

+$0.15 (+0.55%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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HOG Key Statistics

As of Oct 21, 2026
Trading
Open
$27.24
Previous Close
$27.19
Day's Range
26.74–27.39
52-Week Range
17.09–28.86
Volume
1.60M
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
1.32
Valuation
Market Cap
$2.85B
P/E Ratio
15.02
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
13.66
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
2.11
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.67
EPS (ttm)Profit attributable to each share over the last twelve months.
1.82
Financials (FY)
Revenue (FY)
$4.47B−13.76%
Net Income (FY)
$338.74M−25.61%
Profit marginThe share of revenue left as profit after all costs and taxes.
4.78%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
104.07M
1-Year Return
+2.81%
Dividend and dates
Dividend
$0.75+2.76%
Ex-Dividend Date
September 15, 2026
Earnings Date
October 29, 2026
Avg Volume
2.02M

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, HOG closed at $27.34, +2.81% over 1 year.

Harley-Davidson, Inc. (HOG) has a market capitalization of $2.85B.

In fiscal 2025, HOG reported revenue of $4.47B.

HOG Stock Return by Calendar Year

Harley-Davidson, Inc. (HOG) 10-year return: what $10,000 became

1 year
$10,000 $10,281
+2.81%
5 years
$10,000 $8,245
−17.55%
10 years
$10,000 $6,176
−38.24%

If you had invested $10,000 in Harley-Davidson, Inc. (HOG) 10 years ago, at the close on October 21, 2016, it would have been worth $6,176 at the close on October 21, 2026: −38.24% in total, −4.70% a year, with dividends reinvested. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)+35.88%
2025−30.05%
2024−16.60%
2023−9.76%
2022+12.13%
2021+4.29%
2020+0.19%
2019+13.62%
2018−30.54%
2017−10.29%
2016 (partial year)+9.47%

As of October 21, 2026.

HOG Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$4.47B$338.74M7.6%
2024$5.19B$455.36M8.8%
2023$5.84B$706.59M12.1%
2022$5.76B$741.41M12.9%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$4.47B$1.34B$386.64M$338.74M7.6%
2024$5.19B$1.81B$416.63M$455.36M8.8%
2023$5.84B$2.18B$779.08M$706.59M12.1%
2022$5.76B$2.13B$909.28M$741.41M12.9%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

HOG Dividend History

$0.72+4.0% vs 2024

Dividends per share, 2025 · 4 payments

YearDividends per sharePaymentsChange
2026*$0.563—
2025$0.724+4.0%
2024$0.694+4.8%
2023$0.664+4.4%
YearDividends per sharePaymentsChange
2026 (partial year)$0.563—
2025$0.724+4.0%
2024$0.694+4.8%
2023$0.664+4.4%
2022$0.634+5.3%
2021$0.604+36.4%
2020$0.444−70.7%
2019$1.504+1.4%
2018$1.484+1.4%
2017$1.464+317.1%
2016$0.351—

Most recent payment: $0.19 per share, ex-dividend September 15, 2026. Per-share amounts summed by calendar year from ex-dividend dates. Partial years are shown muted and marked with an asterisk.

HOG Valuation vs Recreational Vehicles Median

Median of 17 stocks
MetricHOGRecreational Vehicles medianvs median
P/E15.0217.4414% below
P/S ratio0.670.4743% above
Profit margin4.78%−0.15%4.9 pts above

Medians across 17 Recreational Vehicles stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 20 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

The market values Harley-Davidson, Inc. (HOG) at $2.85B. It is classified in the Recreational Vehicles industry, within the Consumer Cyclical sector. Headcount on file is 5,500.

The 52-week range on file runs from $17.09 to $28.86. The most recent close on file for HOG is $27.34, dated October 21, 2026. That is +$0.15 (+0.55%) against the previous close. The latest close sits 59.98% above that 52-week low.

Financial Health

Fiscal 2025 revenue came to $4.47B. Against the prior fiscal year total of $5.19B, that is a change of −13.76%. The same year closed with net income of $338.74M. That is −25.61% against the prior fiscal year. Profit margin runs at 4.78%. That is 4.9 percentage points above the Recreational Vehicles median of −0.15%. Earnings per share on a trailing basis come to 1.82.

Across the 4 fiscal years on file, revenue moves from $5.76B in 2022 to $4.47B in 2025. Of those 4 years, 4 report positive net income.

Valuation Assessment

HOG trades at a trailing price-to-earnings ratio of 15.02. That is 13.85% below the Recreational Vehicles median of 17.44. The forward P/E on file is 13.66. The PEG ratio, which sets the P/E against expected earnings growth, reads 2.11. The price-to-sales ratio is 0.67. On price-to-sales that is 42.82% above the Recreational Vehicles median of 0.47. 17 Recreational Vehicles companies report these metrics, and the medians quoted come from that group.

Over the trailing twelve months the total return is +2.81%. Measured over 10 years, that is −4.70% a year compounded. The reported beta is 1.32. Daily returns over the trailing 10 years annualize to a volatility of 42.67%.

Growth & Income

The trailing dividend yield is 2.76%. That is 0.3 percentage points below the Recreational Vehicles median yield of 3.03%. At the indicated rate that is $0.75 a share a year. The ex-dividend date on file is September 15, 2026. Dividends are recorded for 11 calendar years; 2026 shows 3 payments totalling $0.56 a share. The year before, 2025, totalled $0.72 a share.

The strongest complete calendar year on file is 2019 at +13.62%; the weakest is 2018 at −30.54%. Of the 9 complete calendar years on file, 4 finished higher. 2026 is still running; the total return is +35.88% year to date.

Peer Comparison

Harley-Davidson, Inc. (HOG) operates in the Recreational Vehicles industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Harley-Davidson, Inc. HOG $2.85B 15.0
Brunswick Corporation BC $4.26B —
BRP Inc. DOO $3.98B 49.4
THOR Industries, Inc. THO $3.43B 19.7

The Recreational Vehicles industry average P/E ratio is 17.4x. Harley-Davidson, Inc. trades at a P/E of 15.0.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

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