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Vera Bradley, Inc. (VRA) Stock Analysis

Consumer Cyclical

Vera Bradley, Inc.

$3.43

+$0.06 (+1.78%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

Vera Bradley, Inc. operates within the Consumer Cyclical sector, specifically functioning in the Footwear & Accessories industry, where it focuses on the design and manufacturing of women's handbags, luggage, travel items, fashion and home accessories, and gifts primarily for the United States market. The company manages its operations through three distinct segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida, which encompasses the bag product lines mentioned in its business description. Currently, the entity holds a market capitalization of $89.74M and generates total annual revenue of $269.65M, though specific employee count data is not available in the provided financial records. These valuation and revenue figures indicate that the company operates as a mid-sized player within the consumer goods landscape, possessing a market capitalization significantly lower than large-cap peers, which suggests a smaller scale of operations and potentially higher sensitivity to shifts in discretionary consumer spending patterns.

Financial Health

The company reported a revenue of $269.65M over the trailing twelve months, yet simultaneously recorded a net income of $-32,677,000 and an EBITDA of $-22,936,000, revealing a cost structure where operating expenses and costs of goods sold heavily outweigh gross profits to the point of generating significant losses. Despite the negative net income, the firm maintains a positive free cash flow of $33.18M, which provides a degree of financial flexibility by allowing the company to fund operations and potentially service debt obligations without immediate reliance on external equity financing. The margin profile displays a gross margin of 46.6%, indicating that the company retains a substantial portion of sales revenue after covering the direct costs of producing its bags and accessories, though this is partially offset by an operating margin of 4.3% and a profit margin of -17.7%, which highlights the substantial overhead costs and losses impacting the bottom line. On the balance sheet, Vera Bradley holds $18.51M in cash against $70.53M in debt, resulting in a debt-to-equity ratio of 53.58, which signifies a highly leveraged financial position where liabilities exceed equity holdings by a significant margin. Liquidity is supported by a current ratio of 2.37, suggesting that the company possesses more than double the current assets required to cover its short-term liabilities, thereby indicating a robust ability to meet obligations due within the next year. Return metrics further illustrate the financial strain, with a return on equity of -21.0% and a return on assets of -7.1%, revealing that management has not yet generated positive returns on the capital invested or assets utilized, reflecting the ongoing challenges in converting operational revenue into shareholder value.

Valuation Assessment

Valuation metrics for Vera Bradley present a complex picture, as the P/E Ratio (TTM) is listed as N/A due to the lack of net income, while the forward P/E stands at 321.00, a figure that implies the market is pricing in significant future earnings growth to justify the current stock price. The price-to-book ratio is recorded at 0.68, indicating that the market values the company at roughly 68% of its book value, which often suggests a depressed valuation or market skepticism regarding the quality and future prospects of the company's assets. Alternative valuation measures include a price-to-sales ratio of 0.33 and an EV/EBITDA of -6.18, where the negative multiple reflects the current unprofitability and suggests the valuation is heavily dependent on revenue generation rather than earnings power. The stock has traded within a 52-week range between a low of $1.39 and a high of $3.80, and without a specific current price provided in the facts, the valuation context remains anchored to this historical volatility range. The stock exhibits a beta of 1.76, which means that the share price is expected to be 76% more volatile than the broader market, indicating that the stock will likely experience larger swings in value during periods of market turbulence compared to the general index.

Growth & Income

The growth profile is currently constrained, as the company experienced a revenue growth rate of -15.1% year over year, while earnings growth is listed as N/A due to the absence of positive earnings in the trailing twelve months. The negative revenue growth indicates a contraction in sales, and without positive earnings to compare against, it is impossible to determine if earnings are growing faster or slower than revenue, but the decline in top-line sales suggests a challenge in expanding market share or maintaining pricing power. As a non-dividend payer, the company does not distribute a dividend yield or maintain a payout ratio, which is explicitly 0.0%, meaning that the firm retains all its earnings—or in this case, its cash flows—to reinvest into growth initiatives rather than returning capital to shareholders. The overall growth and income profile is characterized by significant revenue contraction and a complete absence of dividend income, leaving investors reliant on potential future earnings turnaround or capital appreciation driven by market sentiment rather than income generation or consistent top-line expansion.

Peer Comparison

Vera Bradley, Inc. (VRA) operates in the Footwear & Accessories industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Vera Bradley, Inc. VRA $97.54M N/A
NIKE, Inc. NKE $66.15B 29.4
Deckers Outdoor Corporation DECK $15.48B 15.9
On Holding AG ONON $13.27B 41.9

The Footwear & Accessories industry average P/E ratio is 23.7x. Vera Bradley, Inc. trades at a P/E of N/A.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Vera Bradley, Inc.

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, various technology accessories, and bag charms. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, outerwear, slippers, and socks under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; direct to consumer marketplaces; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third-party inventory liquidators, and through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

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Key Statistics

Market Cap
$97.54M
P/E Ratio
N/A
52-Week High
$4.39
52-Week Low
$1.39
Avg Volume
328.27K
Beta
1.70

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NASDAQ
Country
United States
Employees
1,360