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NIKE, Inc. (NKE) Stock Analysis

Consumer Cyclical

NIKE, Inc.

$44.94

+$0.27 (+0.60%)

Last Updated: May 26, 2026

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Analysis

Company Overview

NIKE, Inc. functions as a global leader in the design, development, marketing, and sale of athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids across North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company operates within the Consumer Cyclical sector, specifically the Footwear & Accessories industry, positioning it as a beneficiary of discretionary spending cycles while remaining exposed to economic downturns that may impact consumer purchasing power. This enterprise commands a substantial market capitalization of $76.05B and reported annual revenue of $46.51B over the trailing twelve-month period, employing a workforce of 77,800 individuals globally. These financial metrics indicate a massive scale of operations, suggesting that NIKE holds a dominant position in its industry with the resources to sustain extensive supply chains and marketing campaigns worldwide, though the specific revenue figure reflects a recent contraction relative to historical norms.

Financial Health

Over the trailing twelve months, NIKE generated total revenue of $46.51B, resulting in a net income of $2.52B and an EBITDA of $3.81B. The significant gap between the $46.51B in revenue and the $2.52B in net income reveals a cost structure where operating expenses, including cost of goods sold, selling, general, and administrative costs, consume approximately 94.6% of top-line sales before interest and taxes. The company produced $2.58B in free cash flow, which provides a robust foundation for financial flexibility, allowing for capital expenditures, share repurchases, or debt reduction without compromising operational liquidity. Profitability is segmented across three key margins: a gross margin of 41.1%, an operating margin of 8.1%, and a profit margin of 5.4%, indicating that for every dollar of sales, roughly 5.4 cents remain as bottom-line profit after all expenses. The balance sheet shows $8.34B in cash against $11.28B in debt, resulting in a debt-to-equity ratio of 80.10, which suggests a leveraged capital structure where debt levels exceed cash reserves by a significant margin. Liquidity is supported by a current ratio of 2.06, indicating that the company holds more than double the current assets required to meet its short-term liabilities, ensuring it can comfortably cover immediate obligations. Return on Equity stands at 18.0% while Return on Assets is 5.0%, revealing that management is effectively utilizing shareholder equity to generate returns, although the lower ROA relative to ROE reflects the impact of the company's debt usage on the asset base.

Valuation Assessment

Valuation multiples for NIKE include a trailing twelve-month P/E ratio of 30.04 and a forward P/E of 23.00. The difference between these two figures implies that the market expects earnings to recover or grow significantly in the future, as the forward multiple is substantially lower than the trailing multiple, suggesting anticipated improvement in profitability relative to current earnings levels. The price-to-book ratio is 5.40, indicating that the market values the company at more than five times its book value, reflecting a premium assigned to the brand's intangible assets and market position rather than tangible assets alone. Alternative valuation metrics include a price-to-sales ratio of 1.63 and an EV/EBITDA of 20.74, which suggest that the company is priced at a premium relative to its sales and earnings before interest, taxes, depreciation, and amortization compared to many peers in the footwear sector. The stock has traded between a 52-week high of $80.17 and a 52-week low of $51.20, and without a specific current share price provided in the facts, the valuation context is defined by this wide trading range which illustrates significant volatility over the past year. The beta value of 1.29 indicates that the stock is more volatile than the broader market, meaning it is expected to move with greater amplitude than the overall market index during periods of rising or falling equity prices.

Growth & Income

Recent performance data shows a revenue growth rate of 0.6% year-over-year and an earnings growth rate of -32.1% year-over-year. The fact that earnings are contracting at a rate of 32.1% while revenue is growing marginally at 0.6% implies a severe decoupling of top-line growth from bottom-line profitability, suggesting that cost pressures or margin compression are currently outweighing revenue expansion. As a dividend payer, NIKE offers a dividend yield of 3.2% with a payout ratio of 94.2%. Such a high payout ratio relative to the current earnings suggests that the company is distributing a very large portion of its profits, which may raise questions regarding sustainability if earnings do not improve significantly in the near term. The overall growth and income profile presents a mixed picture where the company maintains a high yield but faces challenges in expanding earnings, while its revenue remains relatively stable despite the significant decline in reported net income.

Peer Comparison

NIKE, Inc. (NKE) operates in the Footwear & Accessories industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
NIKE, Inc. NKE $66.15B 29.4
Deckers Outdoor Corporation DECK $15.48B 15.9
On Holding AG ONON $13.27B 41.9
Birkenstock Holding plc BIRK $8.01B 19.5

The Footwear & Accessories industry average P/E ratio is 23.7x. NIKE, Inc. trades at a P/E of 29.4.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About NIKE, Inc.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

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Key Statistics

Market Cap
$66.15B
P/E Ratio
29.39
52-Week High
$80.17
52-Week Low
$41.35
Avg Volume
21.86M
Beta
1.12
Dividend Yield
3.67%

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NYSE
Country
United States
Employees
77,800