StockVS

Rush Enterprises, Inc. (RUSHA) Stock Analysis

Consumer Cyclical

Rush Enterprises, Inc.

$70.30

+$1.41 (+2.05%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

Rush Enterprises, Inc. operates as an integrated retailer of commercial vehicles and related services across the United States and Canada, utilizing a network of dealerships branded as Rush Truck Centers to sell its inventory. The company is situated within the Consumer Cyclical sector and specifically functions in the Auto & Truck Dealerships industry, positioning it as a beneficiary of broader economic cycles affecting commercial transportation. In terms of scale, the enterprise maintains a market capitalization of $5.08B while generating total annual revenue of $7.43B and employing 7,858 individuals. These substantial financial figures and workforce size indicate that the company holds a significant footprint in the regional commercial vehicle market, distinguishing it as a major player with the resources to manage extensive dealership operations and service networks.

Financial Health

The company reported total revenue of $7.43B for the trailing twelve months, with a corresponding net income of $263.78M and an EBITDA of $646.19M. The significant gap between the $7.43B revenue figure and the $263.78M net income reveals a cost structure where operating expenses, including cost of goods sold and administrative overhead, consume approximately 96.5% of top-line revenue before arriving at profit. Free cash flow stands at $389.20M, which provides the organization with meaningful financial flexibility to fund capital expenditures, repay obligations, or pursue strategic initiatives without immediate reliance on external financing. Analyzing the three primary margins, the gross margin is 19.8%, indicating the profitability of core vehicle sales before operating expenses; the operating margin sits at 5.2%, reflecting efficiency in managing those overhead costs; and the profit margin is 3.5%, showing the final percentage of revenue converted to net income. Regarding liquidity and leverage, the company holds $212.64M in cash against total debt of $1.44B, resulting in a debt-to-equity ratio of 64.81% which suggests a leveraged balance sheet typical for capital-intensive dealership models. The current ratio of 1.40 indicates that the company possesses sufficient current assets to cover its current liabilities, confirming adequate short-term liquidity to meet near-term obligations. Finally, the Return on Equity is 12.1% and the Return on Assets is 5.4%, metrics that reveal management's effectiveness in generating shareholder value relative to equity invested and utilizing the total asset base to produce earnings.

Valuation Assessment

The stock carries a trailing P/E ratio of 20.21 and a forward P/E of 14.57, where the substantial difference between these two figures implies that the market expects a significant improvement in earnings trajectory over the coming year relative to historical performance. The price-to-book ratio is 2.30, which indicates that the market is currently pricing the company at a 130% premium over its tangible book value, suggesting investors are valuing the brand, network, and intangible assets highly. Alternative valuation metrics include a price-to-sales ratio of 0.68 and an EV/EBITDA of 9.81, which suggest the company is trading at a discount relative to sales compared to historical norms but offers a reasonable entry point relative to its earnings before interest, taxes, depreciation, and amortization. The 52-week high is $75.99 and the 52-week low is $45.67, providing a range within which the stock has traded, though the exact current trading price is not specified in the provided data to calculate a precise percentage deviation. The beta value is 0.87, which means the stock's price volatility is lower than the broader market, moving with less intensity than the S&P 500 index during periods of market fluctuation.

Growth & Income

For the trailing twelve months, revenue growth stands at -11.8% while earnings growth is -11.0%, indicating that earnings are contracting at a pace nearly identical to the decline in revenue rather than diverging significantly. The company pays a dividend yield of 1.1% with a payout ratio of 22.6%, a level that suggests the dividend is highly sustainable given that it consumes less than a quarter of the generated earnings. Because the payout ratio is so low relative to the net income, the company retains the vast majority of its profits to reinvest into the business for growth or to reduce the existing debt load of $1.44B rather than distributing all income to shareholders. The overall growth and income profile currently reflects a contractionary phase in both top-line sales and profitability, yet it is supported by a conservative cash position and a dividend policy that prioritizes capital preservation over aggressive yield expansion.

Peer Comparison

Rush Enterprises, Inc. (RUSHA) operates in the Auto & Truck Dealerships industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Rush Enterprises, Inc. RUSHA $5.46B 21.2
Carvana Co. CVNA $76.94B 40.5
Penske Automotive Group, Inc. PAG $10.83B 11.9
Lithia Motors, Inc. LAD $6.46B 9.9

The Auto & Truck Dealerships industry average P/E ratio is 38.7x. Rush Enterprises, Inc. trades at a P/E of 21.2.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Rush Enterprises, Inc.

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.

Visit website →

Key Statistics

Market Cap
$5.46B
P/E Ratio
21.24
52-Week High
$76.99
52-Week Low
$45.67
Avg Volume
430.87K
Beta
0.93
Dividend Yield
1.08%

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NASDAQ
Country
United States
Employees
7,858