NYSE American · Mortgage Finance · USD

Pineapple Financial Inc. (PAPL) Stock Analysis

Pineapple Financial Inc. (PAPL) is a Mortgage Finance stock listed on NYSE American and quoted in US Dollar.

Last Updated: October 21, 2026

PAPL

$0.98

+$0.01 (+1.43%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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PAPL Key Statistics

As of Oct 21, 2026

Trading

Open: $0.97
Previous Close: $0.97
Day's Range: 0.95–1.00
52-Week Range: 0.54–4.99
Volume: 56.93K

Valuation

Market Cap: $24.76M
P/E Ratio: unprofitable
Forward P/E: 24.50
P/S ratio: 8.91
EPS (ttm): −2.00

Financials (FY)

Revenue (FY): $18.81M+6.99%
Net Income (FY): −$3.64M
Profit margin: −114.09%
Shares Outstanding: 25.27M
1-Year Return: −79.37%

Dividend and dates

Avg Volume: 124.51K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, PAPL closed at $0.98, −79.37% over 1 year.

Pineapple Financial Inc. (PAPL) has a market capitalization of $24.76M.

In fiscal 2025, PAPL reported revenue of $18.81M.

PAPL Stock Return by Calendar Year

Pineapple Financial Inc. (PAPL) return since Nov 2023: what $10,000 became

1 year: $10,000 $2,063; −79.37%
3 years: $10,000 $218; −97.82%

If you had invested $10,000 in Pineapple Financial Inc. (PAPL) at the close on November 1, 2023, the earliest close on record here, it would have been worth $218 at the close on October 21, 2026: −97.82% in total, −72.08% a year, over a partial period shorter than 10 years. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

−20.44%−74.75%−84.40%−30.50%

2023*202420252026*

Year	Return
2026 (partial year)	−30.50%
2025	−84.40%
2024	−74.75%
2023 (partial year)	−20.44%

As of October 21, 2026.

PAPL Revenue and Earnings by Fiscal Year

FY ends August

RevenueNet income

2022202320242025

Fiscal year	Revenue	Net income	Net margin
2025	$18.81M	−$3.64M	−19.3%
2024	$17.58M	−$4.10M	−23.3%
2023	$16.43M	−$2.81M	−17.1%
2022	$3.60M	−$2.81M	−78.0%

Fiscal year	Revenue	Gross profit	Operating income	Net income	Net margin
2025	$18.81M	$1.34M	−$2.61M	−$3.64M	−19.3%
2024	$17.58M	$252.20K	−$3.73M	−$4.10M	−23.3%
2023	$16.43M	$172.14K	−$2.81M	−$2.81M	−17.1%
2022	$3.60M	$1.24M	−$2.72M	−$2.81M	−78.0%

Annual figures as reported, in the company's reporting currency. As of August 31, 2025.

PAPL Valuation vs Mortgage Finance Median

Median of 18 stocks

Metric	PAPL	Mortgage Finance median	vs median
P/S ratio	8.91	2.60	3.4x the median
Profit margin	−114.09%	8.19%	122.3 pts below

Medians across 18 Mortgage Finance stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Analysis

Data-derived

Company Overview

Pineapple Financial Inc. (PAPL) carries a market capitalisation of $24.76M. The company sits in the Financial Services sector, in the Mortgage Finance industry. The company reports 39 employees.

Over the past 52 weeks the price has ranged from $0.54 to $4.99. The most recent close on file for PAPL is $0.98, dated October 21, 2026. That is +$0.01 (+1.43%) against the previous close. The latest close sits 81.46% above that 52-week low.

Financial Health

Fiscal 2025 revenue came to $18.81M. Against the prior fiscal year total of $17.58M, that is a change of +6.99%. The same year closed with a net loss of $3.64M. The reported profit margin is −114.09%. That is 122.3 percentage points below the Mortgage Finance median of 8.19%. Trailing earnings per share are −2.

Across the 4 fiscal years on file, revenue moves from $3.60M in 2022 to $18.81M in 2025. Of those 4 years, 0 report positive net income.

Valuation Assessment

The record shows negative trailing earnings, so no price-to-earnings ratio is published. On forward earnings the ratio is 24.5. The price-to-sales ratio is 8.91. On price-to-sales that is 3.4 times the Mortgage Finance median of 2.6. 18 Mortgage Finance companies report these metrics, and the medians quoted come from that group.

Daily returns over the trailing 3 years annualize to a volatility of 175.7%. Over the trailing twelve months the total return is −79.37%. Measured over 3 years, that is −72.08% a year compounded.

Growth & Income

The record shows no dividend for PAPL.

Across the complete calendar years on file, 2024 returned −74.75% and 2025 returned −84.40%. 2026 is still running; the total return is −30.50% year to date.

Peer Comparison

Pineapple Financial Inc. (PAPL) operates in the Mortgage Finance industry. Here is how it compares to its closest peers by market capitalization:

Company	Ticker	Market Cap	P/E Ratio
Pineapple Financial Inc.	PAPL	$24.76M	—
Rocket Companies, Inc.	RKT	$31.46B	—
PennyMac Financial Services, Inc.	PFSI	$3.09B	8.2
UWM Holdings Corporation	UWMC	$1.78B	—

The Mortgage Finance industry average P/E ratio is 11.4x. Pineapple Financial Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Pineapple Financial Inc.

Pineapple Financial Inc., together with its subsidiaries, provides mortgage brokerage services and technology solutions in Canada. It offers mortgage brokering services, including mortgage consultation, advise on various mortgage products offered by financial institutions, client access to rate information and mortgage options from lenders, and assistance in selecting mortgage solution. The company also provides back-office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portals, loan maintenance activities, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. In addition, it offers pre-underwriting support services comprising credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics; and insurance products, which include whole life, permanent life, critical illness, and credit insurance. Further, the company operates MyPineapple, a technology platform that allows users to conduct their brokerage services. It serves mortgage agents, brokers, sub-brokers, and brokerages and consumers. The company was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. Pineapple Financial Inc. was incorporated in 2015 and is headquartered in North York, Canada.

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