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Giftify, Inc. (GIFT) Stock Analysis

Communication Services

Giftify, Inc.

$0.87

$-0.03 (-2.89%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

Giftify, Inc. operates within the Communication Services sector, specifically classified under the Internet Content & Information industry, where it owns and operates a restaurant deal space in the United States. The company's core business involves running Restaurant.com, a platform that connects digital consumers, businesses, and communities with dining and merchant deals, while also selling discount certificates for restaurants on behalf of third-party merchants. As of the latest available data, the company maintains a market capitalization of $29.08 million and employs a workforce of 40 individuals. These financial metrics indicate that Giftify, Inc. is a small-cap entity with limited revenue generation capabilities relative to larger industry peers, operating with a lean organizational structure that suggests high operational intensity per employee.

Financial Health

The company reported total revenue of $83.18 million over the trailing twelve months, yet recorded a net income loss of $10,491,658, revealing a significant disparity between top-line sales and bottom-line profitability that highlights substantial cost burdens or one-time charges affecting the income statement. Despite these earnings losses, the company generated an EBITDA of $-8,083,073, indicating that operating expenses still exceeded revenue before interest and taxes, though less severely than the net loss suggests. Crucially, the company maintains positive free cash flow of $2.60 million, which provides a measure of financial flexibility by allowing the firm to fund operations and potential strategic initiatives without relying solely on external financing. This liquidity is supported by a cash balance of $3.65 million, though the company carries a debt load of $5.06 million, resulting in a debt-to-equity ratio of 22.66 that characterizes a highly leveraged balance sheet rather than a conservative one. Profitability is further constrained by negative margins across the board, with a gross margin of 17.9%, an operating margin of -10.0%, and a profit margin of -12.6%, all of which indicate that the company is currently unable to cover its variable and fixed costs with sufficient efficiency to generate profit. Short-term liquidity appears precarious given a current ratio of 1.03, which suggests that current assets barely cover current liabilities, leaving little buffer for immediate obligations. Furthermore, the negative return on equity of -48.7% and return on assets of -19.2% reveal that management has not yet been effective at generating returns on the capital deployed, reflecting the challenges inherent in turning around a loss-making business model.

Valuation Assessment

Valuation metrics for Giftify, Inc. present a complex picture due to its unprofitability, with a trailing P/E ratio listed as N/A and a forward P/E of -4.32, implying that the market is currently pricing in expected future earnings recovery rather than current profitability. The price-to-book ratio stands at 1.28, indicating that the market values the company at a slight premium over its book value despite its negative earnings, which can sometimes reflect intangible assets or strategic potential not captured on the balance sheet. Alternative valuation measures such as the price-to-sales ratio of 0.35 and an EV/EBITDA of -3.77 suggest that the company is trading at a discount relative to its sales, a common characteristic for firms in turnaround situations or those operating in highly competitive, low-margin industries. Regarding trading range, the 52-week high was $2.38 and the 52-week low was $0.74; assuming a current price context derived from these bounds, the stock price sits significantly below the 52-week high, reflecting the market's cautious outlook on the company's near-term performance. The beta value is listed as -1.51, a unique metric that implies the stock's price moves inversely to the broader market with amplified volatility, suggesting that external market factors may be driving price fluctuations in a counter-cyclical manner that is atypical for standard equities.

Growth & Income

The company experienced a revenue decline of -12.2% year-over-year, while earnings growth is listed as N/A due to the lack of positive earnings, indicating that the business is contracting rather than expanding its top line. Since the company does not pay dividends, evidenced by a dividend yield of N/A and a payout ratio of 0.0%, it is not distributing cash to shareholders but instead retains its earnings, which are currently negative, to cover operating deficits. This absence of a dividend program means the company reinvests its limited cash flow and any future earnings into growth initiatives rather than providing income to investors. The overall growth and income profile is defined by revenue contraction and a complete lack of dividend income, positioning the stock as a speculative play on a potential future turnaround rather than a vehicle for capital appreciation through earnings growth or dividend yield.

Peer Comparison

Giftify, Inc. (GIFT) operates in the Internet Content & Information industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Giftify, Inc. GIFT $29.82M N/A
Alphabet Inc. GOOG.TO $6.14T 28.1
Alphabet Inc. GOOGL $4.71T 29.7
Alphabet Inc. GOOG $4.66T 29.3

The Internet Content & Information industry average P/E ratio is 25.3x. Giftify, Inc. trades at a P/E of N/A.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Giftify, Inc.

Giftify, Inc. owns and operates a restaurant deal space in the United States. The company operates Restaurant.com that connects digital consumers, businesses, and communities with dining and merchant deals. It also sells discount certificates for restaurants on behalf of third-party restaurants, as well as complementary entertainment and travel offerings, and consumer products. In addition, the company operates CardCash, a gift card exchange platform that facilitates the purchase and sale of unused gift cards at discounted rates for consumers and businesses. The company was founded in 1999 and is based in Schaumburg, Illinois.

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Key Statistics

Market Cap
$29.82M
P/E Ratio
N/A
52-Week High
$1.88
52-Week Low
$0.74
Avg Volume
86.67K
Beta
-1.32

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NASDAQ
Country
United States
Employees
40