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NASDAQ · Internet Content & Information · USD

Baidu, Inc. (BIDU) Stock Analysis

Baidu, Inc. (BIDU) is a Internet Content & Information stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

BIDU

$78.82

−$1.68 (−2.09%)

Oct 21, 2026 · Market close

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Price History

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BIDU Key Statistics

As of Oct 21, 2026
Trading
Open
$79.80
Previous Close
$80.50
Day's Range
78.20–79.86
52-Week Range
79.68–165.30
Volume
2.16M
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
0.59
Valuation
Market Cap
$27.16B
P/E Ratio
unprofitable
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
10.61
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
0.71
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.21
EPS (ttm)Profit attributable to each share over the last twelve months.
−2.24
Financials (FY)
Revenue (FY)
$129.08B−3.04%
Net Income (FY)
$5.59B−76.48%
Profit marginThe share of revenue left as profit after all costs and taxes.
−2.90%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
274.92M
1-Year Return
−33.84%
Dividend and dates
Earnings Date
November 18, 2026estimated
Avg Volume
2.59M

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, BIDU closed at $78.82, −33.84% over 1 year.

Baidu, Inc. (BIDU) has a market capitalization of $27.16B.

In fiscal 2025, BIDU reported revenue of $129.08B.

BIDU Stock Return by Calendar Year

Baidu, Inc. (BIDU) 10-year return: what $10,000 became

1 year
$10,000 $6,616
−33.84%
5 years
$10,000 $4,364
−56.36%
10 years
$10,000 $4,459
−55.41%

If you had invested $10,000 in Baidu, Inc. (BIDU) 10 years ago, at the close on October 21, 2016, it would have been worth $4,459 at the close on October 21, 2026: −55.41% in total, −7.76% a year. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−39.68%
2025+54.98%
2024−29.20%
2023+4.12%
2022−23.13%
2021−31.19%
2020+71.08%
2019−20.30%
2018−32.28%
2017+42.45%
2016 (partial year)−1.23%

As of October 21, 2026.

BIDU Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$129.08B$5.59B4.3%
2024$133.13B$23.76B17.8%
2023$134.60B$20.32B15.1%
2022$123.68B$7.56B6.1%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$129.08B$56.64B$10.37B$5.59B4.3%
2024$133.13B$67.02B$21.27B$23.76B17.8%
2023$134.60B$69.57B$21.86B$20.32B15.1%
2022$123.68B$59.74B$15.91B$7.56B6.1%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

BIDU Valuation vs Internet Content & Information Median

Median of 71 stocks
MetricBIDUInternet Content & Information medianvs median
P/S ratio0.210.790.3x the median
Profit margin−2.90%−0.03%2.9 pts below

Medians across 71 Internet Content & Information stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 20 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

Baidu, Inc. (BIDU) carries a market capitalisation of $27.16B. It is classified in the Internet Content & Information industry, within the Communication Services sector. The company reports 33,500 employees.

The 52-week range on file runs from $79.68 to $165.30. The most recent close on file for BIDU is $78.82, dated October 21, 2026. That is −$1.68 (−2.09%) against the previous close.

Financial Health

In fiscal 2025, Baidu, Inc. reported revenue of $129.08B. That is −3.04% against the prior fiscal year, when revenue was $133.13B. Net income for the same year was $5.59B. That is −76.48% against the prior fiscal year. The reported profit margin is −2.9%. That is 2.9 percentage points below the Internet Content & Information median of −0.03%. Trailing earnings per share are −2.24.

Across the 4 fiscal years on file, revenue moves from $123.68B in 2022 to $129.08B in 2025. Of those 4 years, 4 report positive net income.

Valuation Assessment

No trailing P/E applies: the last reported earnings figure is negative. The forward P/E on file is 10.61. The PEG ratio, which sets the P/E against expected earnings growth, reads 0.71. The price-to-sales ratio is 0.21. On price-to-sales that is 0.3 times the Internet Content & Information median of 0.79. The medians here are taken across 71 Internet Content & Information companies that report the metric.

The reported beta is 0.59. Daily returns over the trailing 10 years annualize to a volatility of 46.64%. The trailing one-year total return is −33.84%. Across 10 years the annualized return works out at −7.76%.

Growth & Income

The record shows no dividend for BIDU.

The strongest complete calendar year on file is 2020 at +71.08%; the weakest is 2018 at −32.28%. Of the 9 complete calendar years on file, 4 finished higher. 2026 is still running; the total return is −39.68% year to date.

Peer Comparison

Baidu, Inc. (BIDU) operates in the Internet Content & Information industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Baidu, Inc. BIDU $27.16B —
Alphabet Inc. GOOGL $4.09T 16.8
Meta Platforms, Inc. META $1.78T 26.3
Spotify Technology S.A. SPOT $108.00B 30.2

The Internet Content & Information industry average P/E ratio is 12.3x. Baidu, Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Baidu, Inc.

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

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