OTC Markets · Advertising Agencies · USD

Direct Digital Holdings, Inc. (DRCT) Stock Analysis

Direct Digital Holdings, Inc. (DRCT) is a Advertising Agencies stock listed on OTC Markets and quoted in US Dollar.

Last Updated: October 21, 2026

DRCT

$0.23

−$0.01 (−4.37%)

Oct 21, 2026 · Market close

Compare

Price History

Hover for the daily close. The dotted line marks the period open.

Compare DRCT with… →

DRCT Key Statistics

As of Oct 21, 2026

Trading

Open: $0.25
Previous Close: $0.24
Day's Range: 0.23–0.25
52-Week Range: 0.23–92.40
Volume: 853.00

Valuation

Market Cap: $184.23K
P/E Ratio: unprofitable
EPS (ttm): −199.98

Financials (FY)

Revenue (FY): $34.69M−44.30%
Net Income (FY): −$18.95M
Profit margin: −74.38%
Shares Outstanding: 760.57K
1-Year Return: −99.69%

Dividend and dates

Earnings Date: November 5, 2026
Avg Volume: 173.72K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, DRCT closed at $0.23, −99.69% over 1 year.

Direct Digital Holdings, Inc. (DRCT) has a market capitalization of $184.23K.

In fiscal 2025, DRCT reported revenue of $34.69M.

DRCT Stock Return by Calendar Year

Direct Digital Holdings, Inc. (DRCT) return since Feb 2022: what $10,000 became

1 year: $10,000 $31; −99.69%
3 years: $10,000 $4; −99.96%
Since Feb 2022: $10,000 $3; −99.97%

If you had invested $10,000 in Direct Digital Holdings, Inc. (DRCT) at the close on February 11, 2022, the earliest close on record here, it would have been worth $3 at the close on October 21, 2026: −99.97% in total, −81.70% a year, over a partial period shorter than 10 years. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

−19.17%+513.61%−89.31%−95.97%−98.37%

2022*2023202420252026*

Year	Return
2026 (partial year)	−98.37%
2025	−95.97%
2024	−89.31%
2023	+513.61%
2022 (partial year)	−19.17%

As of October 21, 2026.

DRCT Revenue and Earnings by Fiscal Year

FY ends December

RevenueNet income

2022202320242025

Fiscal year	Revenue	Net income	Net margin
2025	$34.69M	−$18.95M	−54.6%
2024	$62.29M	−$6.24M	−10.0%
2023	$157.11M	−$2.19M	−1.4%
2022	$89.36M	$205.00K	0.2%

Fiscal year	Revenue	Gross profit	Operating income	Net income	Net margin
2025	$34.69M	$10.42M	−$14.76M	−$18.95M	−54.6%
2024	$62.29M	$17.39M	−$13.23M	−$6.24M	−10.0%
2023	$157.11M	$37.57M	−$2.19M	−$2.19M	−1.4%
2022	$89.36M	$29.32M	$7.98M	$205.00K	0.2%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

DRCT Valuation vs Advertising Agencies Median

Median of 41 stocks

Metric	DRCT	Advertising Agencies median	vs median
P/S ratio	0.01	0.74	0.0x the median
Profit margin	−74.38%	−4.62%	69.8 pts below

Medians across 41 Advertising Agencies stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Analysis

Data-derived

Company Overview

Direct Digital Holdings, Inc. (DRCT) is capitalised at $184.23K on the latest close. The company sits in the Communication Services sector, in the Advertising Agencies industry. Headcount on file is 73.

The 52-week range on file runs from $0.23 to $92.40. DRCT last closed at $0.23 on October 21, 2026. That is −$0.01 (−4.37%) against the previous close.

Financial Health

In fiscal 2025, Direct Digital Holdings, Inc. reported revenue of $34.69M. That is −44.30% against the prior fiscal year, when revenue was $62.29M. The same year closed with a net loss of $18.95M. Profit margin runs at −74.38%. That is 69.8 percentage points below the Advertising Agencies median of −4.62%. Earnings per share on a trailing basis come to −199.98.

Across the 4 fiscal years on file, revenue moves from $89.36M in 2022 to $34.69M in 2025. Of those 4 years, 1 report positive net income.

Valuation Assessment

No trailing P/E applies: the last reported earnings figure is negative.

Annualized volatility over the trailing 4 years is 476.04%. Over the trailing twelve months the total return is −99.69%. Across 3 years the annualized return works out at −92.64%.

Growth & Income

The record shows no dividend for DRCT.

Across the complete calendar years on file, 2023 returned +513.61% and 2025 returned −95.97%. Of the 3 complete calendar years on file, 1 finished higher. 2026 is still running; the total return is −98.37% year to date.

Peer Comparison

Direct Digital Holdings, Inc. (DRCT) operates in the Advertising Agencies industry. Here is how it compares to its closest peers by market capitalization:

Company	Ticker	Market Cap	P/E Ratio
Direct Digital Holdings, Inc.	DRCT	$184.23K	—
AppLovin Corporation	APP	$90.00B	20.6
Omnicom Group Inc.	OMC	$22.08B	211.8
The Trade Desk, Inc.	TTD	$5.95B	15.2

The Advertising Agencies industry average P/E ratio is 27.7x. Direct Digital Holdings, Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

Related Advertising Agencies Stocks

APP

AppLovin Corporation

$90.00B

OMC

Omnicom Group Inc.

$22.08B

TTD

The Trade Desk, Inc.

$5.95B

WPP

WPP plc

$5.70B

MGNI

Magnite, Inc.

$3.39B

LFTO

Liftoff Mobile, Inc.

$2.79B

View all Advertising Agencies stocks →

Popular Communication Services Stocks

GOOGL

Alphabet Inc.

$4.09T

About Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Visit website →