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NASDAQ · Advertising Agencies · USD

Direct Digital Holdings, Inc. (DRCT) Stock Analysis

Direct Digital Holdings, Inc. (DRCT) is a Advertising Agencies stock listed on NASDAQ and quoted in US Dollar.

DRCT

$1.96

−$0.03 (−1.51%)

Sep 4, 2026 · Market close

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Price History

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DRCT Key Statistics

As of Sep 4, 2026
Trading
Open
$1.91
Previous Close
$1.99
Day's Range
1.78–1.99
52-Week Range
1.78–113.74
Volume
19.50K
Valuation
Market Cap
$1.57M
P/E Ratio
unprofitable
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.05
EPS (ttm)Profit attributable to each share over the last twelve months.
−197.09
Financials (FY)
Revenue (FY)
$34.69M−44.30%
Net Income (FY)
−$18.95M
Profit marginThe share of revenue left as profit after all costs and taxes.
−74.38%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
760.57K
1-Year Return
−98.01%
Dividend and dates
Earnings Date
November 5, 2026
Avg Volume
20.87K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

DRCT Stock Return by Calendar Year

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−86.08%
2025−95.97%
2024−89.31%
2023+513.61%
2022 (partial year)−19.17%

As of September 4, 2026.

DRCT Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$34.69M−$18.95M−54.6%
2024$62.29M−$6.24M−10.0%
2023$157.11M−$2.19M−1.4%
2022$89.36M$205.00K0.2%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$34.69M$10.42M−$14.76M−$18.95M−54.6%
2024$62.29M$17.39M−$13.23M−$6.24M−10.0%
2023$157.11M$37.57M−$2.19M−$2.19M−1.4%
2022$89.36M$29.32M$7.98M$205.00K0.2%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

DRCT Valuation vs Advertising Agencies Median

Median of 44 stocks
MetricDRCTAdvertising Agencies medianvs median
P/S ratio0.050.850.1x the median
Profit margin−74.38%−2.47%71.9 pts below

Medians across 44 Advertising Agencies stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of September 4, 2026.

Recent News

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

Direct Digital Holdings, Inc. (DRCT) is capitalised at $1.57M on the latest close. The company sits in the Communication Services sector, in the Advertising Agencies industry. Headcount on file is 73.

The 52-week range on file runs from $1.78 to $113.74. DRCT last closed at $1.96 on September 4, 2026. That is −$0.03 (−1.51%) against the previous close. The latest close sits 10.11% above that 52-week low.

Financial Health

In fiscal 2025, Direct Digital Holdings, Inc. reported revenue of $34.69M. That is −44.30% against the prior fiscal year, when revenue was $62.29M. The same year closed with a net loss of $18.95M. Profit margin runs at −74.38%. That is 71.9 percentage points below the Advertising Agencies median of −2.47%. Earnings per share on a trailing basis come to −197.09.

Across the 4 fiscal years on file, revenue moves from $89.36M in 2022 to $34.69M in 2025. Of those 4 years, 1 report positive net income.

Valuation Assessment

No trailing P/E applies: the last reported earnings figure is negative. Measured against sales, the shares trade at 0.05 times revenue. On price-to-sales that is 0.1 times the Advertising Agencies median of 0.85. 44 Advertising Agencies companies report these metrics, and the medians quoted come from that group.

Annualized volatility over the trailing 4 years is 474.58%. Over the trailing twelve months the price has returned −98.01%. Across 3 years the annualized return works out at −84.60%.

Growth & Income

The record shows no dividend for DRCT.

Across the complete calendar years on file, 2023 returned +513.61% and 2025 returned −95.97%. Of the 3 complete calendar years on file, 1 finished higher. 2026 is still running; the price is −86.08% year to date.

Peer Comparison

Direct Digital Holdings, Inc. (DRCT) operates in the Advertising Agencies industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Direct Digital Holdings, Inc. DRCT $1.57M
AppLovin Corporation APP $107.69B 24.6
Omnicom Group Inc. OMC $22.67B 223.3
The Trade Desk, Inc. TTD $6.78B 17.2

The Advertising Agencies industry average P/E ratio is 32.5x. Direct Digital Holdings, Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each nightly rebuild. Informational only, not financial advice. As of September 4, 2026.

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About Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

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