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StockVS

NASDAQ · Travel Services · USD

Booking Holdings Inc. (BKNG) Stock Analysis

Booking Holdings Inc. (BKNG) is a Travel Services stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

BKNG

$158.38

−$5.54 (−3.38%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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BKNG Key Statistics

As of Oct 21, 2026
Trading
Open
$160.98
Previous Close
$163.92
Day's Range
156.93–162.74
52-Week Range
150.14–220.81
Volume
8.52M
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
1.13
Valuation
Market Cap
$122.81B
P/E Ratio
18.12
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
13.20
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
0.90
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
4.35
EPS (ttm)Profit attributable to each share over the last twelve months.
9.02
Financials (FY)
Revenue (FY)
$26.92B+13.39%
Net Income (FY)
$5.40B−8.13%
Profit marginThe share of revenue left as profit after all costs and taxes.
25.53%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
751.38M
1-Year Return
−24.41%
Dividend and dates
Dividend
$1.68+1.03%
Ex-Dividend Date
September 11, 2026
Earnings Date
November 3, 2026
Avg Volume
6.81M

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, BKNG closed at $158.38, −24.41% over 1 year.

Booking Holdings Inc. (BKNG) has a market capitalization of $122.81B.

In fiscal 2025, BKNG reported revenue of $26.92B.

BKNG Stock Return by Calendar Year

Booking Holdings Inc. (BKNG) 10-year return: what $10,000 became

1 year
$10,000 $7,559
−24.41%
5 years
$10,000 $16,811
+68.11%
10 years
$10,000 $27,623
+176.23%

If you had invested $10,000 in Booking Holdings Inc. (BKNG) 10 years ago, at the close on October 21, 2016, it would have been worth $27,623 at the close on October 21, 2026: +176.23% in total, +10.69% a year, with dividends reinvested. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−25.53%
2025+8.59%
2024+41.31%
2023+76.02%
2022−16.00%
2021+7.72%
2020+8.45%
2019+19.24%
2018−0.88%
2017+18.53%
2016 (partial year)+4.35%

As of October 21, 2026.

BKNG Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$26.92B$5.40B20.1%
2024$23.74B$5.88B24.8%
2023$21.37B$4.29B20.1%
2022$17.09B$3.06B17.9%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$26.92B—$9.28B$5.40B20.1%
2024$23.74B—$7.56B$5.88B24.8%
2023$21.37B—$5.84B$4.29B20.1%
2022$17.09B—$5.10B$3.06B17.9%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

BKNG Dividend History

$1.54+9.7% vs 2024

Dividends per share, 2025 · 4 payments

YearDividends per sharePaymentsChange
2026*$1.263—
2025$1.544+9.7%
2024$1.404—

Most recent payment: $0.42 per share, ex-dividend September 11, 2026. Per-share amounts summed by calendar year from ex-dividend dates. Partial years are shown muted and marked with an asterisk.

BKNG Valuation vs Travel Services Median

Median of 18 stocks
MetricBKNGTravel Services medianvs median
P/E18.1218.361% below
P/S ratio4.352.1899% above
Profit margin25.53%7.49%18.0 pts above

Medians across 18 Travel Services stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 20 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

The market values Booking Holdings Inc. (BKNG) at $122.81B. The company sits in the Consumer Cyclical sector, in the Travel Services industry. Headcount on file is 25,550.

The most recent close on file for BKNG is $158.38, dated October 21, 2026. That is −$5.54 (−3.38%) against the previous close. The 52-week range on file runs from $150.14 to $220.81. The latest close sits 5.49% above that 52-week low.

Financial Health

Fiscal 2025 revenue came to $26.92B. Against the prior fiscal year total of $23.74B, that is a change of +13.39%. The same year closed with net income of $5.40B. That is −8.13% against the prior fiscal year. Profit margin runs at 25.53%. That is 18 percentage points above the Travel Services median of 7.49%. Trailing earnings per share are 9.02.

Across the 4 fiscal years on file, revenue moves from $17.09B in 2022 to $26.92B in 2025. Of those 4 years, 4 report positive net income.

Valuation Assessment

The trailing P/E ratio stands at 18.12. That is 1.31% below the Travel Services median of 18.36. The forward P/E on file is 13.2. The PEG ratio, which sets the P/E against expected earnings growth, reads 0.9. Measured against sales, the shares trade at 4.35 times revenue. On price-to-sales that is 99.15% above the Travel Services median of 2.18. The medians here are taken across 18 Travel Services companies that report the metric.

The trailing one-year total return is −24.41%. Across 10 years the annualized return works out at +10.69%. Beta against the wider market is reported at 1.13. Daily returns over the trailing 10 years annualize to a volatility of 32.95%.

Growth & Income

Shareholders receive a dividend, yielding 1.03% on the latest price. That is 0.9 percentage points below the Travel Services median yield of 1.91%. At the indicated rate that is $1.68 a share a year. The ex-dividend date on file is September 11, 2026. Dividends are recorded for 3 calendar years; 2026 shows 3 payments totalling $1.26 a share. The year before, 2025, totalled $1.54 a share.

2026 is still running; the total return is −25.53% year to date. Across the complete calendar years on file, 2023 returned +76.02% and 2022 returned −16.00%. Of the 9 complete calendar years on file, 7 finished higher.

Peer Comparison

Booking Holdings Inc. (BKNG) operates in the Travel Services industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Booking Holdings Inc. BKNG $122.81B 18.1
Airbnb, Inc. ABNB $104.00B 39.6
Royal Caribbean Cruises Ltd. RCL $77.15B 17.8
Viking Holdings Ltd VIK $38.72B 28.8

The Travel Services industry average P/E ratio is 18.4x. Booking Holdings Inc. trades at a P/E of 18.1.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Booking Holdings Inc.

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

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