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OTC Markets · Footwear & Accessories · USD

American Rebel Holdings, Inc. (AREB) Stock Analysis

American Rebel Holdings, Inc. (AREB) is a Footwear & Accessories stock listed on OTC Markets and quoted in US Dollar.

AREB

$0.15

$0.00 (0.00%)

Sep 4, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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AREB Key Statistics

As of Sep 4, 2026
Trading
Open
$0.16
Previous Close
$0.15
Day's Range
0.15–0.16
52-Week Range
0.03–62,000.00
Volume
29.60K
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
−0.62
Valuation
Market Cap
$4.30M
P/E Ratio
unprofitable
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
5.03
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.53
EPS (ttm)Profit attributable to each share over the last twelve months.
−1.14
Financials (FY)
Revenue (FY)
$9.52M−16.62%
Net Income (FY)
−$34.33M
Profit marginThe share of revenue left as profit after all costs and taxes.
−294.24%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
28.49M
1-Year Return
−98.99%
Dividend and dates
Avg Volume
1.15M

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

AREB Stock Return by Calendar Year

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−78.15%
2025−99.94%

As of September 4, 2026.

AREB Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$9.52M−$34.33M−360.5%
2024$11.42M−$17.60M−154.2%
2023$16.00M−$9.73M−60.8%
2022$7.95M−$10.09M−126.9%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$9.52M−$197.75K−$14.76M−$34.33M−360.5%
2024$11.42M−$119.64K−$12.22M−$17.60M−154.2%
2023$16.00M$1.80M−$8.76M−$9.73M−60.8%
2022$7.95M−$807.00K−$8.00M−$10.09M−126.9%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

AREB Valuation vs Footwear & Accessories Median

Median of 15 stocks
MetricAREBFootwear & Accessories medianvs median
P/S ratio0.531.1755% below
Profit margin−294.24%5.55%299.8 pts below

Medians across 15 Footwear & Accessories stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of September 4, 2026.

Recent News

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

American Rebel Holdings, Inc. (AREB) is capitalised at $4.30M on the latest close. The company sits in the Consumer Cyclical sector, in the Footwear & Accessories industry.

Over the past 52 weeks the price has ranged from $0.03 to $62,000.00. AREB last closed at $0.15 on September 4, 2026. The close was unchanged from the previous session. The latest close sits 403.33% above that 52-week low.

Financial Health

In fiscal 2025, American Rebel Holdings, Inc. reported revenue of $9.52M. Against the prior fiscal year total of $11.42M, that is a change of −16.62%. The same year closed with a net loss of $34.33M. Profit margin runs at −294.24%. That is 299.8 percentage points below the Footwear & Accessories median of 5.55%. Trailing earnings per share are −1.14.

Across the 4 fiscal years on file, revenue moves from $7.95M in 2022 to $9.52M in 2025. Of those 4 years, 0 report positive net income.

Valuation Assessment

The record shows negative trailing earnings, so no price-to-earnings ratio is published. The forward P/E on file is 5.03. The price-to-sales ratio is 0.53. On price-to-sales that is 54.68% below the Footwear & Accessories median of 1.17. The medians here are taken across 15 Footwear & Accessories companies that report the metric.

The reported beta is −0.62. Daily returns over the trailing 1 year annualize to a volatility of 7,149.84%. Over the trailing twelve months the price has returned −98.99%. The stored price history starts on January 10, 2025, and the total return since then is −99.99%.

Growth & Income

No dividend is on file for AREB.

So far in 2026 the price is −78.15%. The record holds one complete calendar year, 2025, which returned −99.94%.

Peer Comparison

American Rebel Holdings, Inc. (AREB) operates in the Footwear & Accessories industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
American Rebel Holdings, Inc. AREB $4.30M —
NIKE, Inc. NKE $56.97B 18.5
Deckers Outdoor Corporation DECK $11.69B 12.0
On Holding AG ONON $9.35B 19.3

The Footwear & Accessories industry average P/E ratio is 16.2x. American Rebel Holdings, Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each nightly rebuild. Informational only, not financial advice. As of September 4, 2026.

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About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.

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