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OTC Markets · Footwear & Accessories · USD

American Rebel Holdings, Inc. (AREB) Stock Analysis

American Rebel Holdings, Inc. (AREB) is a Footwear & Accessories stock listed on OTC Markets and quoted in US Dollar.

Last Updated: October 21, 2026

AREB

$0.06

−$0.0075 (−11.11%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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AREB Key Statistics

As of Oct 21, 2026
Trading
Open
$0.0675
Previous Close
$0.0675
Day's Range
0.06–0.0675
52-Week Range
0.03–7,560.00
Volume
274.29K
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
−0.47
Valuation
Market Cap
$2.08M
P/E Ratio
unprofitable
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
2.00
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.26
Financials (FY)
Revenue (FY)
$9.52M−16.62%
Net Income (FY)
−$34.33M
Profit marginThe share of revenue left as profit after all costs and taxes.
−294.24%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
34.73M
1-Year Return
−95.20%
Dividend and dates
Avg Volume
566.68K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, AREB closed at $0.06, −95.20% over 1 year.

American Rebel Holdings, Inc. (AREB) has a market capitalization of $2.08M.

In fiscal 2025, AREB reported revenue of $9.52M.

AREB Stock Return by Calendar Year

American Rebel Holdings, Inc. (AREB) return since Jan 2025: what $10,000 became

1 year
$10,000 $480
−95.20%
Since Jan 2025
$10,000 $0.56
−99.99%

If you had invested $10,000 in American Rebel Holdings, Inc. (AREB) at the close on January 10, 2025, the earliest close on record here, it would have been worth $0.56 at the close on October 21, 2026: −99.99% in total, −99.59% a year, over a partial period shorter than 10 years. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−91.32%
2025−99.94%

As of October 21, 2026.

AREB Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$9.52M−$34.33M−360.5%
2024$11.42M−$17.60M−154.2%
2023$16.00M−$9.73M−60.8%
2022$7.95M−$10.09M−126.9%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$9.52M−$197.75K−$14.76M−$34.33M−360.5%
2024$11.42M−$119.64K−$12.22M−$17.60M−154.2%
2023$16.00M$1.80M−$8.76M−$9.73M−60.8%
2022$7.95M−$807.00K−$8.00M−$10.09M−126.9%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

AREB Valuation vs Footwear & Accessories Median

Median of 14 stocks
MetricAREBFootwear & Accessories medianvs median
P/S ratio0.261.020.3x the median
Profit margin−294.24%5.63%299.9 pts below

Medians across 14 Footwear & Accessories stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 9 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

American Rebel Holdings, Inc. (AREB) is capitalised at $2.08M on the latest close. The company sits in the Consumer Cyclical sector, in the Footwear & Accessories industry.

Over the past 52 weeks the price has ranged from $0.03 to $7,560.00. AREB last closed at $0.06 on October 21, 2026. That is −$0.0075 (−11.11%) against the previous close. The latest close sits 100% above that 52-week low.

Financial Health

In fiscal 2025, American Rebel Holdings, Inc. reported revenue of $9.52M. Against the prior fiscal year total of $11.42M, that is a change of −16.62%. The same year closed with a net loss of $34.33M. Profit margin runs at −294.24%. That is 299.9 percentage points below the Footwear & Accessories median of 5.63%.

Across the 4 fiscal years on file, revenue moves from $7.95M in 2022 to $9.52M in 2025. Of those 4 years, 0 report positive net income.

Valuation Assessment

The record shows negative trailing earnings, so no price-to-earnings ratio is published. The forward P/E on file is 2. The price-to-sales ratio is 0.26. On price-to-sales that is 0.3 times the Footwear & Accessories median of 1.02. The medians here are taken across 14 Footwear & Accessories companies that report the metric.

The reported beta is −0.47. Daily returns over the trailing 1 year annualize to a volatility of 7,163.08%. Over the trailing twelve months the total return is −95.20%. The stored price history starts on January 10, 2025, and the total return since then is −99.99%.

Growth & Income

No dividend is on file for AREB.

So far in 2026 the total return is −91.32%. The record holds one complete calendar year, 2025, which returned −99.94%.

Peer Comparison

American Rebel Holdings, Inc. (AREB) operates in the Footwear & Accessories industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
American Rebel Holdings, Inc. AREB $2.08M —
NIKE, Inc. NKE $55.74B 18.0
Deckers Outdoor Corporation DECK $11.64B 12.1
On Holding AG ONON $11.44B 22.8

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.

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