Présentation de l'entreprise
American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes, personal security, and self-defense products within the United States, alongside the production of branded apparel and accessories such as backpacks for men and women. The company functions within the Consumer Cyclical sector and specifically targets the Footwear & Accessories industry, positioning itself as a player in discretionary spending markets that are sensitive to economic cycles. With a market capitalization of $1.60M and annual revenue of $9.52M, the entity represents a micro-cap enterprise with a negligible employee count listed as N/A. The scale indicated by these figures suggests the company operates with very limited financial resources, resulting in a market cap that is significantly below the typical threshold for large-cap or even mid-cap equities, which often correlates with higher volatility and lower liquidity in trading volumes.
Santé financière
The company reported revenue of $9.52M over the trailing twelve months, yet it generated a net income of -$34,325,288, revealing a severe structural disconnect between top-line generation and bottom-line profitability where costs far exceed earnings. This massive negative net income relative to revenue indicates an operating environment where expenses are not merely high but are disproportionately large compared to the scale of sales. Additionally, the company reported an EBITDA of -$14,513,514 and a free cash flow of -$11,491,718, which collectively signal a lack of financial flexibility and an ongoing need for external capital to sustain operations. The gross margin stands at -2.1%, the operating margin at -171.0%, and the profit margin at 0.0%, figures that demonstrate the company is losing money on nearly every unit sold and failing to cover its operating expenses through its current revenue model. On the balance sheet, cash holdings of $147,586 are drastically outweighed by total debt of $22.29M, creating a highly leveraged position that exposes the firm to significant refinancing risk. The debt-to-equity ratio is listed at 508.77, confirming that the company relies heavily on borrowed capital relative to shareholder equity, while the current ratio of 0.22 indicates that current assets are insufficient to cover current liabilities, pointing to acute short-term liquidity constraints. Furthermore, the return on assets is -44.1% and return on equity is N/A, metrics that reveal management is currently destroying value rather than generating returns for shareholders or utilizing assets efficiently to fund growth.
Évaluation de la valorisation
The trailing twelve-month P/E ratio is listed as N/A due to the lack of positive earnings, whereas the forward P/E stands at 215.33, implying that the market is pricing in substantial future earnings recovery despite the current inability to calculate a meaningful trailing multiple. The price-to-book ratio is 0.05, indicating that the stock trades at a deep discount to its book value, which often suggests market skepticism regarding the quality of assets or the ability of management to deploy them profitably. Alternative valuation metrics such as a price-to-sales ratio of 0.17 and an EV/EBITDA of -1.63 further illustrate that the company is valued based on revenue multiples rather than earnings power, as the negative EV/EBITDA reflects the inability to generate operating cash flow. The 52-week high is $544,000.00 and the 52-week low is $0.07, creating an extreme price range where the current trading price sits effectively at the lower bound relative to the historical high, though specific current pricing is not provided to calculate an exact percentage deviation from the high. The beta of 1.19 indicates that the stock price is 19% more volatile than the broader market, meaning that fluctuations in the general equity market will be amplified in the price movements of American Rebel Holdings, Inc. shares.
Growth & Income
Revenue growth for the trailing twelve months was 28.5%, while earnings growth is listed as N/A due to the persistent net losses, suggesting that top-line expansion is occurring independently of profitability improvements. As a non-dividend payer with a dividend yield of N/A and a payout ratio of 0.0%, the company does not distribute cash to shareholders but instead retains all earnings, which are currently insufficient to fund dividends and are instead consumed by operational losses. The absence of a dividend policy combined with negative free cash flow indicates that the firm is in a reinvestment phase where capital is directed toward survival and market share acquisition rather than income generation for investors. Overall, the growth and income profile presents a high-risk scenario characterized by significant revenue expansion that has not yet translated into sustainable earnings or shareholder distributions, relying entirely on the potential for future operational turnaround to restore financial stability.