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Zebra Technologies Corporation (ZBRA) Stock Analysis

Technology

Zebra Technologies Corporation

$252.44

$-3.11 (-1.22%)

Last Updated: May 26, 2026

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Analysis

Company Overview

Zebra Technologies Corporation operates within the global automatic identification and data capture solutions industry, providing specialized technologies for businesses seeking to streamline operations and enhance data accuracy. The company functions specifically within the Technology sector, categorized under the Communication Equipment industry, which implies a focus on hardware and infrastructure essential for networked enterprise environments. Zebra maintains a significant market presence with a market capitalization of $10.45B and an annual revenue of $5.40B, supported by a workforce of 10,700 employees. These valuation and revenue figures indicate that Zebra is a large-cap entity with substantial scale, positioning it as a major player capable of influencing market dynamics within the communication equipment space while managing complex global supply chains.

Financial Health

The company generated revenue of $5.40B over the trailing twelve months, resulting in a net income of $419.00M and an EBITDA of $985.00M. The substantial gap between the $5.40B revenue and the $419.00M net income reveals a cost structure where non-operating expenses, taxes, and interest consume approximately 92% of gross earnings before the final profit margin is realized. Free cash flow stands at $658.50M, which represents a robust generation of liquidity that provides the company with significant financial flexibility to fund operations, reduce debt, or invest in R&D without relying solely on external financing. The company reports a gross margin of 48.1%, an operating margin of 15.1%, and a profit margin of 7.8%, where the high gross margin indicates strong pricing power or efficient production, while the lower operating and profit margins reflect the substantial impact of overhead costs and interest expenses. In terms of leverage, Zebra holds $125.00M in cash against $2.70B in debt, resulting in a debt-to-equity ratio of 75.17, which suggests a highly leveraged balance sheet where debt obligations significantly outweigh liquid assets and equity capital. The current ratio is listed at 0.97, indicating that the company's current assets are slightly lower than its current liabilities, which points to a tight short-term liquidity position that requires careful management of working capital. Return on Equity is 11.7% and Return on Assets is 6.1%, metrics that reveal how effectively management generates returns from shareholders' equity and the total asset base, respectively, showing that the company creates value primarily through its equity financing rather than its total asset utilization.

Valuation Assessment

The stock trades with a trailing P/E ratio of 25.18 and a forward P/E of 10.22, implying that the market expects a dramatic improvement in earnings per share in the coming year, as the forward multiple is less than half the trailing multiple. The price-to-book ratio is 2.85, indicating that the market values the company at nearly three times its net book value, suggesting a premium assigned to its intangible assets, brand, and growth prospects compared to traditional manufacturing peers. Alternative valuation metrics include a price-to-sales ratio of 1.94 and an EV/EBITDA of 12.91, which suggest that the company is valued at roughly twice its sales and nearly thirteen times its earnings before interest, taxes, depreciation, and amortization, reflecting high expectations for future profitability relative to its current earnings power. Regarding price volatility, the 52-week high is $352.66 and the 52-week low is $201.64, meaning the current price sits at a level that requires calculation to determine the exact percentage distance from these extremes relative to the trading range. The beta is 1.68, which indicates that the stock price is significantly more volatile than the broader market, moving 68% more aggressively than the index in both upward and downward trends.

Growth & Income

Revenue growth is recorded at 10.6% year-over-year, while earnings growth is -55.8% year-over-year, indicating that earnings are growing much slower than revenue or actually declining, which implies a temporary disconnect between top-line expansion and bottom-line profitability, possibly due to one-time costs or margin compression. The company does not pay dividends, evidenced by a dividend yield of N/A and a payout ratio of 0.0%, meaning that instead of distributing cash to shareholders, the company reinvests all earnings back into the business to fund operations or pay down the substantial debt load. This lack of a dividend payout ratio makes the sustainability question moot, as the company retains all generated cash to support its high debt levels and leverage ratio of 75.17. Overall, the growth and income profile is characterized by double-digit revenue expansion coupled with a severe contraction in net income and no current income distribution to investors.

Peer Comparison

Zebra Technologies Corporation (ZBRA) operates in the Communication Equipment industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Zebra Technologies Corporation ZBRA $12.02B 30.5
Cisco Systems, Inc. CSCO $466.39B 39.3
Nokia Oyj NOK $86.36B 96.7
Ciena Corporation CIEN $85.18B 383.7

The Communication Equipment industry average P/E ratio is 77.8x. Zebra Technologies Corporation trades at a P/E of 30.5.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Zebra Technologies Corporation

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

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Key Statistics

Market Cap
$12.02B
P/E Ratio
30.49
52-Week High
$352.66
52-Week Low
$199.05
Avg Volume
854.20K
Beta
1.62

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NASDAQ
Country
United States
Employees
10,700