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NASDAQ · Communication Equipment · USD

Zebra Technologies Corporation (ZBRA) Stock Analysis

Zebra Technologies Corporation (ZBRA) is a Communication Equipment stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

ZBRA

$391.00

+$6.92 (+1.80%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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ZBRA Key Statistics

As of Oct 21, 2026
Trading
Open
$386.14
Previous Close
$384.08
Day's Range
384.08–392.78
52-Week Range
199.05–392.78
Volume
299.42K
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
1.58
Valuation
Market Cap
$18.50B
P/E Ratio
35.84
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
17.54
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
0.62
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
3.16
EPS (ttm)Profit attributable to each share over the last twelve months.
10.91
Financials (FY)
Revenue (FY)
$5.40B+8.33%
Net Income (FY)
$419.00M−20.64%
Profit marginThe share of revenue left as profit after all costs and taxes.
9.22%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
47.31M
1-Year Return
+27.69%
Dividend and dates
Earnings Date
November 3, 2026
Avg Volume
639.45K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, ZBRA closed at $391.00, +27.69% over 1 year.

Zebra Technologies Corporation (ZBRA) has a market capitalization of $18.50B.

In fiscal 2025, ZBRA reported revenue of $5.40B.

ZBRA Stock Return by Calendar Year

Zebra Technologies Corporation (ZBRA) 10-year return: what $10,000 became

1 year
$10,000 $12,769
+27.69%
5 years
$10,000 $7,327
−26.73%
10 years
$10,000 $60,433
+504.33%

If you had invested $10,000 in Zebra Technologies Corporation (ZBRA) 10 years ago, at the close on October 21, 2016, it would have been worth $60,433 at the close on October 21, 2026: +504.33% in total, +19.71% a year. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)+61.02%
2025−37.13%
2024+41.30%
2023+6.60%
2022−56.92%
2021+54.87%
2020+50.46%
2019+60.42%
2018+53.40%
2017+21.04%
2016 (partial year)+47.89%

As of October 21, 2026.

ZBRA Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$5.40B$419.00M7.8%
2024$4.98B$528.00M10.6%
2023$4.58B$296.00M6.5%
2022$5.78B$463.00M8.0%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$5.40B$2.59B$800.00M$419.00M7.8%
2024$4.98B$2.41B$765.00M$528.00M10.6%
2023$4.58B$2.12B$585.00M$296.00M6.5%
2022$5.78B$2.62B$936.00M$463.00M8.0%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

ZBRA Valuation vs Communication Equipment Median

Median of 50 stocks
MetricZBRACommunication Equipment medianvs median
P/E35.8437.635% below
P/S ratio3.162.3137% above
Profit margin9.22%−0.64%9.9 pts above

Medians across 50 Communication Equipment stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 20 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

The market values Zebra Technologies Corporation (ZBRA) at $18.50B. The company sits in the Technology sector, in the Communication Equipment industry. The company reports 10,700 employees.

Over the past 52 weeks the price has ranged from $199.05 to $392.78. ZBRA last closed at $391.00 on October 21, 2026. That is +$6.92 (+1.80%) against the previous close. The latest close sits 96.43% above that 52-week low.

Financial Health

Fiscal 2025 revenue came to $5.40B. Against the prior fiscal year total of $4.98B, that is a change of +8.33%. The same year closed with net income of $419.00M. That is −20.64% against the prior fiscal year. Profit margin runs at 9.22%. That is 9.9 percentage points above the Communication Equipment median of −0.64%. Earnings per share on a trailing basis come to 10.91.

Across the 4 fiscal years on file, revenue moves from $5.78B in 2022 to $5.40B in 2025. Of those 4 years, 4 report positive net income.

Valuation Assessment

On trailing earnings, the shares are priced at 35.84 times earnings. That is 4.74% below the Communication Equipment median of 37.63. On forward earnings the ratio is 17.54. The PEG ratio, which sets the P/E against expected earnings growth, reads 0.62. Measured against sales, the shares trade at 3.16 times revenue. On price-to-sales that is 37.06% above the Communication Equipment median of 2.31. The medians here are taken across 50 Communication Equipment companies that report the metric.

Beta against the wider market is reported at 1.58. Annualized volatility over the trailing 10 years is 40.14%. Over the trailing twelve months the total return is +27.69%. Measured over 10 years, that is +19.71% a year compounded.

Growth & Income

The record shows no dividend for ZBRA.

So far in 2026 the total return is +61.02%. The strongest complete calendar year on file is 2019 at +60.42%; the weakest is 2022 at −56.92%. Of the 9 complete calendar years on file, 7 finished higher.

Peer Comparison

Zebra Technologies Corporation (ZBRA) operates in the Communication Equipment industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Zebra Technologies Corporation ZBRA $18.50B 35.8
Cisco Systems, Inc. CSCO $422.88B 32.2
Motorola Solutions, Inc. MSI $77.37B 36.8
Hewlett Packard Enterprise Company HPE $77.22B 30.0

The Communication Equipment industry average P/E ratio is 37.6x. Zebra Technologies Corporation trades at a P/E of 35.8.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Zebra Technologies Corporation

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

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