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Saga Communications, Inc. (SGA) Stock Analysis

Communication Services

Saga Communications, Inc.

$9.25

$-0.33 (-3.44%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

Saga Communications, Inc. operates within the Communication Services sector, specifically focusing on the Broadcasting industry, where it acquires, develops, and operates broadcast properties across the United States utilizing various radio programming formats. The company manages a portfolio of stations that broadcast content including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, and rock to its audience. As a publicly traded entity, the company currently holds a market capitalization of $77.08M, reflecting the total market value of its outstanding shares. With an annual revenue of $107.11M and an employee count listed as N/A, the firm's scale indicates a mid-sized operation within the broader media landscape. The relatively modest market cap and revenue figures suggest that the company operates on a smaller scale compared to major national media conglomerates, potentially positioning it as a specialized regional player with a narrower operational footprint.

Financial Health

The company reported a revenue of $107.11M for the trailing twelve months, yet it posted a net income of -$7,899,000, revealing a significant disparity between top-line sales and bottom-line profitability that highlights substantial cost structures or one-time charges impacting earnings. While the reported net income is negative, the EBITDA stands at $14.53M, indicating that the core operational cash generation before interest, taxes, depreciation, and amortization remains positive despite the reported loss. The free cash flow metric is listed as N/A, which limits the ability to assess immediate cash flexibility without further data, though the presence of $26.27M in cash provides a liquidity buffer. The gross margin sits at 14.3%, suggesting that the cost of goods sold consumes a significant portion of revenue, while the operating margin of 41.0% demonstrates strong efficiency in managing operating expenses relative to sales. However, the profit margin is -7.4%, confirming that the company is currently unprofitable on a net basis after all expenses, including interest and taxes. The balance sheet shows $26.27M in cash against $10.29M in debt, resulting in a debt-to-equity ratio of 6.35, which indicates a highly leveraged financial structure where debt significantly exceeds equity capitalization. The current ratio is listed as N/A, preventing a direct assessment of short-term liquidity relative to current liabilities based on the provided metrics. Return on Equity is -4.8%, signaling that the company is currently generating negative returns on shareholder capital, while Return on Assets is N/A, further obscuring the efficiency of asset utilization in generating profits.

Valuation Assessment

Valuation metrics for Saga Communications, Inc. show a forward P/E of 24.93, while the trailing P/E is listed as N/A due to the reported net loss, creating a scenario where traditional price-to-earnings comparisons are not directly applicable for assessing historical performance. The price-to-book ratio is 0.48, indicating that the stock is trading at less than half of its book value, which suggests the market is pricing the company at a significant discount relative to its net asset value. The price-to-sales ratio stands at 0.72, and the EV/EBITDA is 4.21, offering alternative perspectives that value the company based on revenue and earnings before interest, taxes, depreciation, and amortization rather than net income. The stock's 52-week high is $14.27 and the 52-week low is $10.68, providing a range within which the share price has fluctuated over the past year. Without a specific current price in the provided facts, the relative position of the current price to this range cannot be calculated, but the beta of 0.03 indicates extremely low volatility relative to the broader market. This near-zero beta suggests that the company's stock price is not highly sensitive to general market movements, behaving more like a defensive asset.

Growth & Income

Revenue growth year-over-year is -15.6%, and earnings growth is listed as N/A due to the current net loss, implying that the company is contracting in terms of sales rather than expanding. The divergence between negative revenue growth and the lack of earnings growth data underscores the challenges the business faces in maintaining its revenue base. Regarding income, the company offers a dividend yield of 8.4%, which is unusually high for a broadcaster, but this is paired with a payout ratio of 2000.0%. This payout ratio indicates that the company is paying out far more in dividends than it generates in net income, a situation that is generally unsustainable as it requires drawing down cash reserves or issuing new equity to fund the dividend. Given the negative net income and high payout ratio, the company appears to be utilizing its cash balance to maintain the dividend rather than reinvesting earnings into organic growth to expand the business. The overall growth and income profile presents a complex picture of a company with high yield but significant headwinds regarding revenue contraction and earnings sustainability.

Peer Comparison

Saga Communications, Inc. (SGA) operates in the Broadcasting industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Saga Communications, Inc. SGA $58.94M N/A
Nexstar Media Group, Inc. NXST $5.76B 40.0
Tegna Inc TGNA $3.24B 14.9
Sinclair, Inc. SBGI $990.11M 14.1

The Broadcasting industry average P/E ratio is 18.7x. Saga Communications, Inc. trades at a P/E of N/A.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Saga Communications, Inc.

Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. In addition, it engages in broadcast advertising; digital advertising across multiple platforms, such as targeted display advertising, search engine management, search engine optimization, online promotions, advertising on its online news sites and websites and digital audio streams, mobile messaging, email marketing, and other e-commerce; and concerts, promotional events, tower rental, and other miscellaneous activities. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.

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Key Statistics

Market Cap
$58.94M
P/E Ratio
N/A
52-Week High
$14.27
52-Week Low
$9.22
Avg Volume
9.96K
Beta
-0.01
Dividend Yield
10.81%

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NASDAQ
Country
United States
Employees
580