StockVS

Rush Enterprises, Inc. (RUSHB) Stock Analysis

Consumer Cyclical

Rush Enterprises, Inc.

$65.51

+$1.13 (+1.76%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

Rush Enterprises, Inc. operates as an integrated retailer of commercial vehicles and related services within the United States and Canada, primarily selling new and used commercial trucks through its network of Rush Truck Centers dealerships. The company functions within the Consumer Cyclical sector and the Auto & Truck Dealerships industry, positioning it as a beneficiary of economic cycles that influence business and fleet vehicle demand. As a significant market participant, Rush Enterprises maintains a market capitalization of $5.31B and reports trailing twelve-month revenue of $7.43B while employing a workforce of 7,858 individuals. These valuation and revenue figures indicate a substantial enterprise size that suggests the company holds a meaningful position in the commercial vehicle distribution landscape, capable of generating billions in annual sales volume. The scale of operations, evidenced by the nearly $7.5B in revenue and over 7,000 employees, reflects a diversified footprint that likely provides resilience against regional economic fluctuations inherent to the trucking industry.

Financial Health

The financial performance of Rush Enterprises, Inc. is characterized by a trailing twelve-month revenue of $7.43B, which generated a net income of $263.78M and an EBITDA of $646.19M. The substantial gap between the $7.43B in revenue and the $263.78M in net income reveals a significant cost structure comprising operating expenses, taxes, and interest obligations that consume approximately 96.5% of top-line revenue before reaching the bottom line. The company demonstrates robust operational cash generation with a free cash flow of $389.20M, which provides the liquidity necessary for capital expenditures, debt servicing, and potential shareholder returns without relying on external financing. Margin analysis indicates a gross margin of 19.8%, reflecting the pricing power and cost control in the vehicle sales segment, an operating margin of 5.2% that highlights the efficiency of the dealership network after overhead costs, and a profit margin of 3.5% that captures the final earnings available to shareholders. On the balance sheet, the company holds $212.64M in cash against $1.44B in total debt, resulting in a debt-to-equity ratio of 64.81%, which indicates a leveraged capital structure typical for asset-heavy retail operations. Liquidity is supported by a current ratio of 1.40, suggesting the firm possesses sufficient current assets to cover short-term liabilities with a comfortable buffer. Return on equity stands at 12.1% while return on assets is 5.4%, metrics that collectively reveal management's effectiveness in utilizing shareholder equity and total assets to generate profits within a leveraged environment.

Valuation Assessment

Valuation metrics for Rush Enterprises, Inc. include a trailing P/E ratio of 19.40 and a forward P/E marked as N/A, implying that forward earnings estimates are either unavailable or not projected in the current reporting cycle, which limits the ability to compare implied growth expectations against historical multiples. The price-to-book ratio is recorded at 2.20, indicating that the market values the company's equity at more than double its book value, suggesting investors price in intangible assets, brand value, or future growth potential beyond the tangible asset base. Alternative valuation measures such as the price-to-sales ratio of 0.71 and an EV/EBITDA of 9.49 provide context by showing the company trades at less than one dollar of revenue per dollar of sales and approximately 9.5 times its earnings before interest, taxes, depreciation, and amortization. Price momentum data shows a 52-week high of $67.27 and a 52-week low of $47.71; without a specific current price provided in the source data, the relative positioning can only be described as trading within a range defined by these historical extremes, though the low valuation multiple suggests a potential disconnect from recent highs if the current price is near the lower end. The stock exhibits a beta of 0.87, which signifies that the share price is generally less volatile than the broader market, moving with slightly less intensity than the S&P 500 during periods of market fluctuation.

Growth & Income

Growth metrics indicate a revenue growth rate of -11.8% year-over-year and an earnings growth rate of -11.0% year-over-year, demonstrating that earnings are shrinking at a pace nearly identical to revenue decline, which implies that the company's cost structure has not improved relative to sales volume during this contractionary period. The company pays a dividend with a yield of 1.2% and maintains a payout ratio of 22.6%, indicating that the distribution of cash to shareholders is a small fraction of net income, which leaves ample room for sustainability even if earnings were to decline further. Given the low payout ratio, the company retains the majority of its profits, suggesting a strategy focused on reinvesting earnings into business operations, debt reduction, or acquisitions rather than maximizing dividend growth. The overall growth and income profile presents a mature, contracting business that offers modest income support through a low-yield dividend while facing significant headwinds in revenue generation and earnings expansion.

Peer Comparison

Rush Enterprises, Inc. (RUSHB) operates in the Auto & Truck Dealerships industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Rush Enterprises, Inc. RUSHB $5.09B 19.8
Carvana Co. CVNA $76.94B 40.5
Penske Automotive Group, Inc. PAG $10.83B 11.9
Lithia Motors, Inc. LAD $6.46B 9.9

The Auto & Truck Dealerships industry average P/E ratio is 38.7x. Rush Enterprises, Inc. trades at a P/E of 19.8.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Rush Enterprises, Inc.

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.

Visit website →

Key Statistics

Market Cap
$5.09B
P/E Ratio
19.79
52-Week High
$79.13
52-Week Low
$47.71
Avg Volume
75.85K
Beta
0.93
Dividend Yield
1.16%

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NASDAQ
Country
United States
Employees
7,858