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NASDAQ · Furnishings Fixtures & Appliances · USD

Purple Innovation, Inc. (PRPL) Stock Analysis

Purple Innovation, Inc. (PRPL) is a Furnishings Fixtures & Appliances stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

PRPL

$2.34

−$0.07 (−2.90%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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PRPL Key Statistics

As of Oct 21, 2026
Trading
Open
$2.39
Previous Close
$2.41
Day's Range
2.32–2.39
52-Week Range
1.83–22.75
Volume
2.51K
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
1.45
Valuation
Market Cap
$10.22M
P/E Ratio
unprofitable
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
3.70
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.02
EPS (ttm)Profit attributable to each share over the last twelve months.
−11.27
Financials (FY)
Revenue (FY)
$468.73M−3.93%
Net Income (FY)
−$51.41M
Profit marginThe share of revenue left as profit after all costs and taxes.
−10.74%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
4.35M
1-Year Return
−89.18%
Dividend and dates
Earnings Date
November 3, 2026
Avg Volume
38.34K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, PRPL closed at $2.34, −89.18% over 1 year.

Purple Innovation, Inc. (PRPL) has a market capitalization of $10.22M.

In fiscal 2025, PRPL reported revenue of $468.73M.

PRPL Stock Return by Calendar Year

Purple Innovation, Inc. (PRPL) 10-year return: what $10,000 became

1 year
$10,000 $1,082
−89.18%
5 years
$10,000 $44
−99.56%
10 years
$10,000 $96
−99.04%

If you had invested $10,000 in Purple Innovation, Inc. (PRPL) 10 years ago, at the close on October 21, 2016, it would have been worth $96 at the close on October 21, 2026: −99.04% in total, −37.19% a year, with dividends reinvested. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−86.45%
2025−11.41%
2024−24.27%
2023−78.49%
2022−63.90%
2021−59.71%
2020+278.19%
2019+47.88%
2018−41.39%
2017+1.11%
2016 (partial year)+1.43%

As of October 21, 2026.

PRPL Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$468.73M−$51.41M−11.0%
2024$487.88M−$97.90M−20.1%
2023$510.54M−$120.76M−23.7%
2022$573.20M−$92.47M−16.1%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$468.73M$188.56M−$31.64M−$51.41M−11.0%
2024$487.88M$181.13M−$72.21M−$97.90M−20.1%
2023$510.54M$171.83M−$106.83M−$120.76M−23.7%
2022$573.20M$208.09M$119.22M−$92.47M−16.1%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

PRPL Valuation vs Furnishings Fixtures & Appliances Median

Median of 28 stocks
MetricPRPLFurnishings Fixtures & Appliances medianvs median
P/S ratio0.020.550.0x the median
Profit margin−10.74%2.57%13.3 pts below

Medians across 28 Furnishings Fixtures & Appliances stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

Purple Innovation, Inc. (PRPL) is capitalised at $10.22M on the latest close. The company sits in the Consumer Cyclical sector, in the Furnishings Fixtures & Appliances industry. Headcount on file is 1,100.

The most recent close on file for PRPL is $2.34, dated October 21, 2026. That is −$0.07 (−2.90%) against the previous close. The 52-week range on file runs from $1.83 to $22.75. The latest close sits 27.87% above that 52-week low.

Financial Health

In fiscal 2025, Purple Innovation, Inc. reported revenue of $468.73M. That is −3.93% against the prior fiscal year, when revenue was $487.88M. The same year closed with a net loss of $51.41M. Profit margin runs at −10.74%. That is 13.3 percentage points below the Furnishings Fixtures & Appliances median of 2.57%. Trailing earnings per share are −11.27.

Across the 4 fiscal years on file, revenue moves from $573.20M in 2022 to $468.73M in 2025. Of those 4 years, 0 report positive net income.

Valuation Assessment

The record shows negative trailing earnings, so no price-to-earnings ratio is published. The PEG ratio, which sets the P/E against expected earnings growth, reads 3.7. The price-to-sales ratio is 0.02. On price-to-sales that is 0 times the Furnishings Fixtures & Appliances median of 0.55. The medians here are taken across 28 Furnishings Fixtures & Appliances companies that report the metric.

The trailing one-year total return is −89.18%. Across 10 years the annualized return works out at −37.19%. The reported beta is 1.45. Annualized volatility over the trailing 10 years is 82.73%.

Growth & Income

The latest dividend on file for PRPL dates from 2023.

2026 is still running; the total return is −86.45% year to date. Across the complete calendar years on file, 2020 returned +278.19% and 2023 returned −78.49%. Of the 9 complete calendar years on file, 3 finished higher.

Peer Comparison

Purple Innovation, Inc. (PRPL) operates in the Furnishings Fixtures & Appliances industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Purple Innovation, Inc. PRPL $10.22M —
SharkNinja, Inc. SN $27.96B 40.3
Somnigroup International Inc. SGI $14.48B 25.1
Mohawk Industries, Inc. MHK $8.00B 15.6

The Furnishings Fixtures & Appliances industry average P/E ratio is 14.1x. Purple Innovation, Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Purple Innovation, Inc.

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

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