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NYSE · Software - Application · USD

ServiceNow, Inc. (NOW) Stock Analysis

ServiceNow, Inc. (NOW) is a Software - Application stock listed on NYSE and quoted in US Dollar.

Last Updated: October 21, 2026

NOW

$153.12

+$3.58 (+2.39%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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NOW Key Statistics

As of Oct 21, 2026
Trading
Open
$149.64
Previous Close
$149.54
Day's Range
148.40–153.98
52-Week Range
81.24–192.97
Volume
13.01M
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
0.99
Valuation
Market Cap
$158.30B
P/E Ratio
95.70
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
30.58
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
1.08
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
10.75
EPS (ttm)Profit attributable to each share over the last twelve months.
1.60
Financials (FY)
Revenue (FY)
$13.28B+20.88%
Net Income (FY)
$1.75B+22.67%
Profit marginThe share of revenue left as profit after all costs and taxes.
11.34%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
1.03B
1-Year Return
−18.68%
Dividend and dates
Earnings Date
October 28, 2026
Avg Volume
17.02M

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, NOW closed at $153.12, −18.68% over 1 year.

ServiceNow, Inc. (NOW) has a market capitalization of $158.30B.

In fiscal 2025, NOW reported revenue of $13.28B.

NOW Stock Return by Calendar Year

ServiceNow, Inc. (NOW) 10-year return: what $10,000 became

1 year
$10,000 $8,132
−18.68%
5 years
$10,000 $11,155
+11.55%
10 years
$10,000 $95,628
+856.28%

If you had invested $10,000 in ServiceNow, Inc. (NOW) 10 years ago, at the close on October 21, 2016, it would have been worth $95,628 at the close on October 21, 2026: +856.28% in total, +25.33% a year. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−0.05%
2025−27.75%
2024+50.05%
2023+81.96%
2022−40.18%
2021+17.93%
2020+94.97%
2019+58.56%
2018+36.55%
2017+75.40%
2016 (partial year)−0.80%

As of October 21, 2026.

NOW Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$13.28B$1.75B13.2%
2024$10.98B$1.43B13.0%
2023$8.97B$1.73B19.3%
2022$7.25B$325.00M4.5%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$13.28B$10.30B$1.82B$1.75B13.2%
2024$10.98B$8.70B$1.36B$1.43B13.0%
2023$8.97B$7.05B$762.00M$1.73B19.3%
2022$7.25B$5.67B$355.00M$325.00M4.5%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

NOW Valuation vs Software - Application Median

Median of 240 stocks
MetricNOWSoftware - Application medianvs median
P/E95.7029.793.2x the median
P/S ratio10.752.833.8x the median
Profit margin11.34%0.82%10.5 pts above

Medians across 240 Software - Application stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 20 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

ServiceNow, Inc. (NOW) carries a market capitalisation of $158.30B. The company sits in the Technology sector, in the Software - Application industry. Headcount on file is 29,187.

The 52-week range on file runs from $81.24 to $192.97. The most recent close on file for NOW is $153.12, dated October 21, 2026. That is +$3.58 (+2.39%) against the previous close. The latest close sits 88.48% above that 52-week low.

Financial Health

In fiscal 2025, ServiceNow, Inc. reported revenue of $13.28B. That is +20.88% against the prior fiscal year, when revenue was $10.98B. The same year closed with net income of $1.75B. That is +22.67% against the prior fiscal year. Profit margin runs at 11.34%. That is 10.5 percentage points above the Software - Application median of 0.82%. Earnings per share on a trailing basis come to 1.6.

Across the 4 fiscal years on file, revenue moves from $7.25B in 2022 to $13.28B in 2025. Of those 4 years, 4 report positive net income.

Valuation Assessment

On trailing earnings, the shares are priced at 95.7 times earnings. That is 3.2 times the Software - Application median of 29.79. The forward P/E on file is 30.58. The PEG ratio, which sets the P/E against expected earnings growth, reads 1.08. Measured against sales, the shares trade at 10.75 times revenue. On price-to-sales that is 3.8 times the Software - Application median of 2.83. 240 Software - Application companies report these metrics, and the medians quoted come from that group.

Beta against the wider market is reported at 0.99. Annualized volatility over the trailing 10 years is 41.64%. Over the trailing twelve months the total return is −18.68%. Measured over 10 years, that is +25.33% a year compounded.

Growth & Income

No dividend is on file for NOW.

Across the complete calendar years on file, 2020 returned +94.97% and 2022 returned −40.18%. Of the 9 complete calendar years on file, 7 finished higher. So far in 2026 the total return is −0.05%.

Peer Comparison

ServiceNow, Inc. (NOW) operates in the Software - Application industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
ServiceNow, Inc. NOW $158.30B 95.7
SAP SE SAP $268.62B 29.9
Shopify Inc. SHOP $226.17B 117.8
Salesforce, Inc. CRM $198.98B 22.1

The Software - Application industry average P/E ratio is 29.8x. ServiceNow, Inc. trades at a P/E of 95.7.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About ServiceNow, Inc.

ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability; and with ServiceNow to Advance Ai-Powered Solution for Mission-Critical Infrastructure Monitoring. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. has a strategic alliance with Accenture for integrated risk management and third-party risk management solutions, and with Tech Mahindra to validate and deliver production-ready, industry-specific enterprise AI and automation solutions at scale. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

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