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NASDAQ · Packaged Foods · USD

Nature's Sunshine Products, Inc. (NATR) Stock Analysis

Nature's Sunshine Products, Inc. (NATR) is a Packaged Foods stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

NATR

$12.26

−$0.45 (−3.54%)

Oct 21, 2026 · Market close

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Price History

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NATR Key Statistics

As of Oct 21, 2026
Trading
Open
$12.73
Previous Close
$12.71
Day's Range
12.26–12.84
52-Week Range
12.00–28.14
Volume
109.81K
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
0.81
Valuation
Market Cap
$215.72M
P/E Ratio
12.14
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
9.97
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
2.00
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.44
EPS (ttm)Profit attributable to each share over the last twelve months.
1.01
Financials (FY)
Revenue (FY)
$480.14M+5.67%
Net Income (FY)
$19.52M+153.65%
Profit marginThe share of revenue left as profit after all costs and taxes.
3.68%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
17.60M
1-Year Return
−14.62%
Dividend and dates
Earnings Date
November 4, 2026
Avg Volume
160.93K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, NATR closed at $12.26, −14.62% over 1 year.

Nature's Sunshine Products, Inc. (NATR) has a market capitalization of $215.72M.

In fiscal 2025, NATR reported revenue of $480.14M.

NATR Stock Return by Calendar Year

Nature's Sunshine Products, Inc. (NATR) 10-year return: what $10,000 became

1 year
$10,000 $8,538
−14.62%
5 years
$10,000 $7,643
−23.57%
10 years
$10,000 $8,984
−10.16%

If you had invested $10,000 in Nature's Sunshine Products, Inc. (NATR) 10 years ago, at the close on October 21, 2016, it would have been worth $8,984 at the close on October 21, 2026: −10.16% in total, −1.07% a year, with dividends reinvested. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−43.19%
2025+47.20%
2024−15.21%
2023+107.81%
2022−55.03%
2021+30.66%
2020+67.41%
2019+9.57%
2018−29.44%
2017−22.23%
2016 (partial year)+20.22%

As of October 21, 2026.

NATR Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$480.14M$19.52M4.1%
2024$454.36M$7.70M1.7%
2023$445.32M$15.08M3.4%
2022$421.91M−$390.00K−0.1%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$480.14M$347.72M$24.74M$19.52M4.1%
2024$454.36M$324.69M$20.10M$7.70M1.7%
2023$445.32M$321.13M$18.75M$15.08M3.4%
2022$421.91M$299.76M$16.26M−$390.00K−0.1%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

NATR Dividend History

$1.00

Dividends per share, 2021 · 1 payments

YearDividends per sharePaymentsChange
2021$1.001—
2017$0.101+0.0%
2016$0.101—

Most recent payment: $1.00 per share, ex-dividend March 26, 2021. Per-share amounts summed by calendar year from ex-dividend dates. Partial years are shown muted and marked with an asterisk.

NATR Valuation vs Packaged Foods Median

Median of 70 stocks
MetricNATRPackaged Foods medianvs median
P/E12.1414.4716% below
P/S ratio0.440.6734% below
Profit margin3.68%2.27%1.4 pts above

Medians across 70 Packaged Foods stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 7 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

Nature's Sunshine Products, Inc. (NATR) is capitalised at $215.72M on the latest close. It is classified in the Packaged Foods industry, within the Consumer Defensive sector. Headcount on file is 806.

NATR last closed at $12.26 on October 21, 2026. That is −$0.45 (−3.54%) against the previous close. The 52-week range on file runs from $12.00 to $28.14. The latest close sits 2.17% above that 52-week low.

Financial Health

Fiscal 2025 revenue came to $480.14M. Against the prior fiscal year total of $454.36M, that is a change of +5.67%. The same year closed with net income of $19.52M. That is +153.65% against the prior fiscal year. Profit margin runs at 3.68%. That is 1.4 percentage points above the Packaged Foods median of 2.27%. Earnings per share on a trailing basis come to 1.01.

Across the 4 fiscal years on file, revenue moves from $421.91M in 2022 to $480.14M in 2025. Of those 4 years, 3 report positive net income.

Valuation Assessment

NATR trades at a trailing price-to-earnings ratio of 12.14. That is 16.07% below the Packaged Foods median of 14.47. The forward P/E on file is 9.97. The PEG ratio, which sets the P/E against expected earnings growth, reads 2. Measured against sales, the shares trade at 0.44 times revenue. On price-to-sales that is 34.14% below the Packaged Foods median of 0.67. The medians here are taken across 70 Packaged Foods companies that report the metric.

The reported beta is 0.81. Annualized volatility over the trailing 10 years is 48.85%. Over the trailing twelve months the total return is −14.62%. Across 10 years the annualized return works out at −1.07%.

Growth & Income

The dividend record for NATR runs through 2021. Dividends are recorded for 3 calendar years; 2021 shows 1 payments totalling $1.00 a share.

So far in 2026 the total return is −43.19%. Across the complete calendar years on file, 2023 returned +107.81% and 2022 returned −55.03%. Of the 9 complete calendar years on file, 5 finished higher.

Peer Comparison

Nature's Sunshine Products, Inc. (NATR) operates in the Packaged Foods industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Nature's Sunshine Products, Inc. NATR $215.72M 12.1
The Kraft Heinz Company KHC $27.87B —
General Mills, Inc. GIS $17.41B —
Saputo Inc. SAP.TO CA$16.14B 23.7

Market caps are shown in each company's own trading currency, without conversion, and the peers are listed in order of these unconverted figures.

The Packaged Foods industry average P/E ratio is 14.5x. Nature's Sunshine Products, Inc. trades at a P/E of 12.1.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Nature's Sunshine Products, Inc.

Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthen the human immune system. It also offers cardiovascular products; digestive products to regulate intestinal and digestive functions; personal care products for external use, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser. In addition, the company provides weight management products, such as meal replacements and products that increase caloric burn rate. It offers its products under the Nature's Sunshine and Synergy Worldwide brands through its network of independent consultants to customers. Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.

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