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HubSpot, Inc. (HUBS) Stock Analysis

Technology

HubSpot, Inc.

$197.99

$-3.98 (-1.97%)

Last Updated: May 26, 2026

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Analysis

Company Overview

HubSpot, Inc. operates as a provider of a cloud-based customer relationship management (CRM) platform designed to assist businesses across the Americas, Europe, and the Asia Pacific regions. This software utility focuses on marketing automation, email, social media, SEO, and AEO tools, positioning the firm within the Technology sector and the Software - Application industry. The company currently commands a market capitalization of $13.83B and generates annual revenue of $3.13B, supported by an operational workforce of 8882 employees. These valuation and revenue metrics indicate that HubSpot holds a significant position in the enterprise software market, reflecting substantial market confidence and a large-scale operational footprint that supports extensive global service delivery.

Financial Health

The company reported a revenue of $3.13B over the trailing twelve months, generating a net income of $45.91M and an EBITDA of $30.81M. The substantial gap between the $3.13B revenue and the $45.91M net income reveals a cost structure characterized by high operational expenses relative to top-line sales, resulting in a profit margin of 1.5%. Despite the lower net income, the business demonstrates robust financial flexibility with free cash flow reaching $651.59M, a figure that allows the company to fund operations and potential investments without immediate external capital. Profitability is further detailed by a gross margin of 83.8%, indicating highly scalable delivery costs, contrasted by an operating margin of 5.7% and the aforementioned profit margin of 1.5%, which together highlight the pressure of operating expenses on final earnings. The balance sheet maintains a conservative posture with $1.70B in cash against $262.30M in debt, supported by a low debt-to-equity ratio of 12.70%. Short-term liquidity is strong, evidenced by a current ratio of 1.67, which suggests the firm can easily meet its short-term obligations. Return metrics show a return on equity of 2.3% and a return on assets of 0.2%, indicating that while the company is profitable, management effectiveness in generating returns on the substantial asset base remains modest relative to the equity invested.

Valuation Assessment

Valuation multiples show a trailing P/E ratio of 301.52 and a forward P/E of 17.22, implying that the market expects a dramatic improvement in earnings trajectory to align current pricing with future performance. The price-to-book ratio stands at 6.67, suggesting the stock trades at a significant premium over its tangible book value, a common characteristic for software firms with high intangible assets. Alternative valuation metrics include a price-to-sales ratio of 4.42 and an EV/EBITDA of 402.25, figures that suggest the market is pricing in substantial future growth potential rather than current earnings power. Regarding price action, the stock has a 52-week high of $682.57 and a 52-week low of $207.20, indicating a wide trading range where the current price point must be viewed against this volatility. The beta value of 1.45 signifies that the stock exhibits price volatility that is 45% higher than the broader market, reflecting sensitivity to sector-specific swings and investor sentiment in the technology space.

Growth & Income

Growth dynamics are defined by a revenue growth rate of 20.4% year-over-year and an earnings growth rate of 968.1% year-over-year. Earnings are growing significantly faster than revenue, which implies a period of expanding margins or one-time gains that have not yet stabilized into recurring top-line expansion. As the dividend yield is N/A and the payout ratio is 0.0%, the company does not distribute cash to shareholders, meaning earnings are retained to fund growth initiatives and research. Consequently, the overall growth and income profile is characterized by aggressive reinvestment of capital rather than passive income generation, relying on capital appreciation and operational scaling for shareholder value.

Peer Comparison

HubSpot, Inc. (HUBS) operates in the Software - Application industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
HubSpot, Inc. HUBS $10.14B 104.2
SAP SE SAP $206.49B 24.1
Shopify Inc. SHOP.TO $188.02B 102.8
Salesforce, Inc. CRM $146.50B 22.9

The Software - Application industry average P/E ratio is 45.6x. HubSpot, Inc. trades at a P/E of 104.2.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About HubSpot, Inc.

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

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Key Statistics

Market Cap
$10.14B
P/E Ratio
104.21
52-Week High
$626.93
52-Week Low
$173.25
Avg Volume
1.64M
Beta
1.23

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NYSE
Country
United States
Employees
9,021