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StockVS

NASDAQ · Household & Personal Products · USD

Helen of Troy Limited (HELE) Stock Analysis

Helen of Troy Limited (HELE) is a Household & Personal Products stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

HELE

$28.38

−$1.04 (−3.54%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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HELE Key Statistics

As of Oct 21, 2026
Trading
Open
$29.26
Previous Close
$29.42
Day's Range
28.06–29.26
52-Week Range
13.85–31.98
Volume
426.37K
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
1.34
Valuation
Market Cap
$663.83M
P/E Ratio
unprofitable
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
7.02
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
1.19
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.36
EPS (ttm)Profit attributable to each share over the last twelve months.
−4.34
Financials (FY)
Revenue (FY)
$1.79B−6.36%
Net Income (FY)
−$898.98M−826.44%
Profit marginThe share of revenue left as profit after all costs and taxes.
−5.43%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
23.39M
1-Year Return
+46.59%
Dividend and dates
Earnings Date
January 7, 2027estimated
Avg Volume
438.70K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, HELE closed at $28.38, +46.59% over 1 year.

Helen of Troy Limited (HELE) has a market capitalization of $663.83M.

In fiscal 2025, HELE reported revenue of $1.79B.

HELE Stock Return by Calendar Year

Helen of Troy Limited (HELE) 10-year return: what $10,000 became

1 year
$10,000 $14,659
+46.59%
5 years
$10,000 $1,246
−87.54%
10 years
$10,000 $3,508
−64.92%

If you had invested $10,000 in Helen of Troy Limited (HELE) 10 years ago, at the close on October 21, 2016, it would have been worth $3,508 at the close on October 21, 2026: −64.92% in total, −9.95% a year. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)+33.55%
2025−64.48%
2024−50.48%
2023+8.93%
2022−54.63%
2021+10.03%
2020+23.58%
2019+37.06%
2018+36.15%
2017+14.09%
2016 (partial year)−11.75%

As of October 21, 2026.

HELE Revenue and Earnings by Fiscal Year

FY ends February
Fiscal yearRevenueNet incomeNet margin
2025$1.79B−$898.98M−50.3%
2024$1.91B$123.75M6.5%
2023$2.01B$168.59M8.4%
2022$2.07B$143.27M6.9%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$1.79B$815.69M$106.79M−$898.98M−50.3%
2024$1.91B$914.41M$209.03M$123.75M6.5%
2023$2.01B$948.66M$279.30M$168.59M8.4%
2022$2.07B$899.35M$239.15M$143.27M6.9%

Annual figures as reported, in the company's reporting currency. As of February 28, 2026.

HELE Valuation vs Household & Personal Products Median

Median of 32 stocks
MetricHELEHousehold & Personal Products medianvs median
P/S ratio0.361.330.3x the median
Profit margin−5.43%1.72%7.2 pts below

Medians across 32 Household & Personal Products stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 20 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

Helen of Troy Limited (HELE) is capitalised at $663.83M on the latest close. The company sits in the Consumer Defensive sector, in the Household & Personal Products industry. Headcount on file is 1,854.

The 52-week range on file runs from $13.85 to $31.98. HELE last closed at $28.38 on October 21, 2026. That is −$1.04 (−3.54%) against the previous close. The latest close sits 104.91% above that 52-week low.

Financial Health

The most recent full year on file, fiscal 2025, shows revenue of $1.79B. That is −6.36% against the prior fiscal year, when revenue was $1.91B. The same year closed with a net loss of $898.98M. The reported profit margin is −5.43%. That is 7.2 percentage points below the Household & Personal Products median of 1.72%. Earnings per share on a trailing basis come to −4.34.

Across the 4 fiscal years on file, revenue moves from $2.07B in 2022 to $1.79B in 2025. Of those 4 years, 3 report positive net income.

Valuation Assessment

The record shows negative trailing earnings, so no price-to-earnings ratio is published. On forward earnings the ratio is 7.02. The PEG ratio, which sets the P/E against expected earnings growth, reads 1.19. Measured against sales, the shares trade at 0.36 times revenue. On price-to-sales that is 0.3 times the Household & Personal Products median of 1.33. 32 Household & Personal Products companies report these metrics, and the medians quoted come from that group.

The reported beta is 1.34. Daily returns over the trailing 10 years annualize to a volatility of 44.77%. The trailing one-year total return is +46.59%. Measured over 10 years, that is −9.95% a year compounded.

Growth & Income

The record shows no dividend for HELE.

Across the complete calendar years on file, 2019 returned +37.06% and 2025 returned −64.48%. Of the 9 complete calendar years on file, 6 finished higher. So far in 2026 the total return is +33.55%.

Peer Comparison

Helen of Troy Limited (HELE) operates in the Household & Personal Products industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Helen of Troy Limited HELE $663.83M —
The Procter & Gamble Company PG $364.29B 23.7
Unilever PLC UL $138.69B 13.0
Colgate-Palmolive Company CL $75.02B 37.1

The Household & Personal Products industry average P/E ratio is 22.9x. Helen of Troy Limited has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Helen of Troy Limited

Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics. This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories. The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables. It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

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