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NASDAQ · Consumer Electronics · USD

GoPro, Inc. (GPRO) Stock Analysis

GoPro, Inc. (GPRO) is a Consumer Electronics stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

GPRO

$1.07

−$0.04 (−3.18%)

Oct 21, 2026 · Market close

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Price History

Hover for the daily close. The dotted line marks the period open.

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GPRO Key Statistics

As of Oct 21, 2026
Trading
Open
$1.10
Previous Close
$1.10
Day's Range
1.06–1.11
52-Week Range
0.57–2.73
Volume
3.53M
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
2.44
Valuation
Market Cap
$219.77M
P/E Ratio
unprofitable
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
0.73
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.39
EPS (ttm)Profit attributable to each share over the last twelve months.
−0.98
Financials (FY)
Revenue (FY)
$651.54M−18.71%
Net Income (FY)
−$93.49M
Profit marginThe share of revenue left as profit after all costs and taxes.
−28.52%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
180.10M
1-Year Return
−51.59%
Dividend and dates
Earnings Date
November 5, 2026
Avg Volume
34.32M

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, GPRO closed at $1.07, −51.59% over 1 year.

GoPro, Inc. (GPRO) has a market capitalization of $219.77M.

In fiscal 2025, GPRO reported revenue of $651.54M.

GPRO Stock Return by Calendar Year

GoPro, Inc. (GPRO) 10-year return: what $10,000 became

1 year
$10,000 $4,841
−51.59%
5 years
$10,000 $1,165
−88.35%
10 years
$10,000 $713
−92.87%

If you had invested $10,000 in GoPro, Inc. (GPRO) 10 years ago, at the close on October 21, 2016, it would have been worth $713 at the close on October 21, 2026: −92.87% in total, −23.21% a year. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−24.47%
2025+29.36%
2024−68.59%
2023−30.32%
2022−51.70%
2021+24.52%
2020+90.78%
2019+2.36%
2018−43.99%
2017−13.09%
2016 (partial year)−39.05%

As of October 21, 2026.

GPRO Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$651.54M−$93.49M−14.3%
2024$801.47M−$432.31M−53.9%
2023$1.01B−$53.18M−5.3%
2022$1.09B$28.85M2.6%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$651.54M$219.17M−$62.12M−$93.49M−14.3%
2024$801.47M$271.30M−$127.17M−$432.31M−53.9%
2023$1.01B$323.57M−$74.50M−$53.18M−5.3%
2022$1.09B$406.83M$39.17M$28.85M2.6%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

GPRO Valuation vs Consumer Electronics Median

Median of 20 stocks
MetricGPROConsumer Electronics medianvs median
P/S ratio0.390.6843% below
Profit margin−28.52%−8.93%19.6 pts below

Medians across 20 Consumer Electronics stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 20 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

GoPro, Inc. (GPRO) is capitalised at $219.77M on the latest close. It is classified in the Consumer Electronics industry, within the Technology sector. Headcount on file is 636.

The most recent close on file for GPRO is $1.07, dated October 21, 2026. That is −$0.04 (−3.18%) against the previous close. Over the past 52 weeks the price has ranged from $0.57 to $2.73. The latest close sits 86.84% above that 52-week low.

Financial Health

In fiscal 2025, GoPro, Inc. reported revenue of $651.54M. That is −18.71% against the prior fiscal year, when revenue was $801.47M. The same year closed with a net loss of $93.49M. Profit margin runs at −28.52%. That is 19.6 percentage points below the Consumer Electronics median of −8.93%. Trailing earnings per share are −0.98.

Across the 4 fiscal years on file, revenue moves from $1.09B in 2022 to $651.54M in 2025. Of those 4 years, 1 report positive net income.

Valuation Assessment

The record shows negative trailing earnings, so no price-to-earnings ratio is published. The PEG ratio, which sets the P/E against expected earnings growth, reads 0.73. The price-to-sales ratio is 0.39. On price-to-sales that is 43.37% below the Consumer Electronics median of 0.68. The medians here are taken across 20 Consumer Electronics companies that report the metric.

Beta against the wider market is reported at 2.44. Annualized volatility over the trailing 10 years is 71.96%. Over the trailing twelve months the total return is −51.59%. Measured over 10 years, that is −23.21% a year compounded.

Growth & Income

No dividend is on file for GPRO.

So far in 2026 the total return is −24.47%. Across the complete calendar years on file, 2020 returned +90.78% and 2024 returned −68.59%. Of the 9 complete calendar years on file, 4 finished higher.

Peer Comparison

GoPro, Inc. (GPRO) operates in the Consumer Electronics industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
GoPro, Inc. GPRO $219.77M —
Apple Inc. AAPL $5.02T 39.5
Sony Group Corporation SONY $146.54B 20.7
LG Display Co., Ltd. LPL $2.64B —

The Consumer Electronics industry average P/E ratio is 20.7x. GoPro, Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About GoPro, Inc.

GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors. In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app. Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods. It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

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