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FitLife Brands, Inc. (FTLF) Stock Analysis

Consumer Defensive

FitLife Brands, Inc.

$9.93

$-0.14 (-1.39%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

FitLife Brands, Inc. operates within the Consumer Defensive sector, specifically focusing on the Packaged Foods industry, where it supplies nutritional supplements and wellness products to health-conscious consumers in both the United States and international markets. The company's product portfolio emphasizes weight loss, sports nutrition, and general health solutions, with a distinct focus on natural, vegan, and organic formulations designed to meet evolving consumer demands for wellness. As a publicly traded entity with the ticker symbol FTLF, the business currently employs 39 individuals to drive its operations and product distribution across its targeted markets. The company's market capitalization stands at $126.12M, while its trailing twelve-month revenue reaches $70.56M, indicating a small-cap profile that suggests a niche market position rather than broad industry dominance. These financial metrics collectively illustrate a mid-sized enterprise within the packaged foods space, operating with a lean organizational structure typical of specialized supplement manufacturers seeking to capture specific segments of the health and wellness economy.

Financial Health

The company reported revenue of $70.56M over the trailing twelve months, generating net income of $6.76M and an EBITDA of $13.14M, a structure where the gap between revenue and net income reveals a cost structure where approximately 9.6% of every sales dollar remains as profit after all expenses, including taxes and interest. Despite the positive net income, the company recorded a free cash flow of $-1,461,250, which indicates a temporary cash burn scenario that suggests the business is currently investing heavily in working capital or operations that have not yet translated into cash generation. The company maintains a gross margin of 41.3%, reflecting strong pricing power or low cost of goods sold typical in the supplement industry, while an operating margin of 15.0% and a profit margin of 9.6% demonstrate that overhead costs are being managed effectively relative to sales volume. On the liability side, FitLife Brands holds $3.51M in cash against $47.27M in total debt, resulting in a debt-to-equity ratio of 112.84%, which characterizes the balance sheet as highly leveraged and reliant on creditor financing rather than retained earnings. Liquidity is assessed via a current ratio of 1.13, meaning the company possesses just enough current assets to cover its current liabilities, suggesting a tight but manageable short-term liquidity position. Management effectiveness is further highlighted by a return on equity of 17.8% and a return on assets of 9.6%, metrics that indicate the company is generating substantial returns on shareholder capital and utilizing its asset base efficiently to produce earnings despite the elevated debt load.

Valuation Assessment

Valuation multiples for FitLife Brands show a trailing P/E ratio of 19.75 compared to a forward P/E of 9.84, a significant divergence that implies the market expects a substantial improvement in earnings per share over the coming year, potentially driven by cost efficiencies or volume growth. The price-to-book ratio is listed at 3.01, indicating that the stock trades at a market premium of three times its book value, which suggests investors are paying for intangible assets, brand equity, or future growth potential that are not captured on the balance sheet. Alternative valuation metrics include a price-to-sales ratio of 1.79 and an EV/EBITDA of 12.92, figures that suggest the market values the company's revenue generation and earnings before interest, taxes, depreciation, and amortization at a moderate multiple relative to peers in the consumer defensive sector. The stock's trading range over the past year has oscillated between a 52-week low of $9.83 and a 52-week high of $20.98, providing a historical context for current price volatility and investor sentiment. The company exhibits a beta of 0.34, a metric that indicates its stock price is significantly less volatile than the broader market, offering a lower-risk profile for investors seeking defensive exposure within the packaged foods industry.

Growth & Income

Growth dynamics for the past year show revenue expanding at a rate of 47.0% while earnings growth declined by -57.1%, a divergence that implies the company is prioritizing rapid top-line expansion, likely through increased market penetration or new product launches, rather than immediate profit optimization. As a non-dividend payer, FitLife Brands reports a dividend yield of N/A and a payout ratio of 0.0%, confirming that the company retains all its earnings to fund operations, debt reduction, or future investment initiatives rather than distributing cash to shareholders. The combination of high revenue growth and a zero payout ratio illustrates a growth-oriented strategy where the firm reinvests capital internally to fuel the 47.0% revenue increase observed in the trailing twelve months. Overall, the growth and income profile is defined by aggressive revenue scaling and a complete absence of dividend income, positioning the stock as a pure-play growth vehicle for investors seeking exposure to the expanding wellness product market without the expectation of regular income distributions.

Peer Comparison

FitLife Brands, Inc. (FTLF) operates in the Packaged Foods industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
FitLife Brands, Inc. FTLF $93.25M 16.6
The Kraft Heinz Company KHC $28.28B N/A
General Mills, Inc. GIS $17.70B 8.1
Saputo Inc. SAP.TO $16.70B 26.4

The Packaged Foods industry average P/E ratio is 21.2x. FitLife Brands, Inc. trades at a P/E of 16.6.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About FitLife Brands, Inc.

FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products; supplements focused on targeted nutrition; supplements for weight loss, cleansing and sexual health, and total body wellness. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, MusclePharm, Irwin Naturals, Applied Nutrition, and Nature's Secret through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

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Key Statistics

Market Cap
$93.25M
P/E Ratio
16.55
52-Week High
$20.98
52-Week Low
$8.67
Avg Volume
30.08K
Beta
-0.01

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NASDAQ
Country
United States
Employees
81