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Traeger, Inc. (COOK) Stock Analysis

Consumer Cyclical

Traeger, Inc.

$60.18

+$3.79 (+6.72%)

Last Updated: May 26, 2026

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Analysis

Company Overview

Traeger, Inc. operates within the Consumer Cyclical sector, specifically focusing on the Furnishings, Fixtures & Appliances industry, where it designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. These wood pellet grills are integrated with internet of things technology, allowing for remote monitoring and control of cooking processes. The company maintains a market capitalization of $75.41M and reports an annual revenue of $559.52M over the trailing twelve-month period. With an employee count of 433, the firm operates on a relatively small organizational scale relative to its revenue generation, suggesting a highly efficient operational model or significant outsourcing of non-core functions. This market cap and revenue profile indicates that the company holds a niche position in the outdoor cooking market, balancing substantial sales volume with a lean workforce structure.

Financial Health

The company recorded a revenue of $559.52M in the trailing twelve months, yet it reported a net income of $-115,181,000, while maintaining an EBITDA of $56.08M. The significant gap between the positive EBITDA and the negative net income reveals a substantial cost structure burden, likely driven by high interest expenses associated with the company's debt obligations or significant one-time charges not captured in operating earnings. Despite the net loss, the company generated free cash flow of $34.32M, which provides a measure of financial flexibility by indicating that operational cash generation exceeds capital expenditure requirements. The gross margin stands at 39.8%, reflecting the pricing power and cost of goods sold efficiency inherent in the hardware manufacturing business. The operating margin is 2.5%, indicating that after covering operating expenses, the company retains a very thin layer of profit before interest and taxes. Consequently, the profit margin is -20.6%, which confirms that the company is currently unprofitable on a bottom-line basis for every dollar of sales. On the liquidity front, the company holds $20.67M in cash against total debt of $425.53M, resulting in a debt-to-equity ratio of 249.07, which characterizes the balance sheet as highly leveraged. The current ratio is 2.68, suggesting that the company possesses sufficient short-term assets to cover its short-term liabilities with a comfortable margin. Finally, the return on equity is -51.5% and the return on assets is 0.2%, metrics that reveal management is currently unable to generate positive returns on the capital invested or assets employed, signaling a period of financial restructuring or heavy investment cycles.

Valuation Assessment

The trailing twelve-month P/E ratio is listed as N/A due to the negative earnings, whereas the forward P/E is 7.92, implying that the market expects a significant turnaround in earnings to support a traditional valuation multiple in the coming year. The price-to-book ratio is 0.44, which indicates that the market is valuing the company at less than half of its book value, suggesting a deep discount or a perception of substantial risk regarding the asset base. The price-to-sales ratio is 0.13, a metric that suggests the market prices the company very conservatively relative to its revenue generation, often seen in distressed or turnaround situations. The enterprise value to EBITDA is 8.56, which provides an alternative valuation perspective that accounts for the company's debt load and offers a multiple slightly higher than the forward P/E. The stock has traded between a 52-week high of $110.50 and a 52-week low of $24.15, indicating extreme volatility within the year. Assuming the current market price aligns with the low end of the range given the negative earnings, the stock is trading significantly below its 52-week high, reflecting the market's current pricing in of earnings challenges. The beta is 1.41, meaning the stock is expected to be 41% more volatile than the broader market, which aligns with the high debt levels and the cyclical nature of the consumer discretionary sector.

Growth & Income

The revenue growth year-over-year is -13.8%, while the earnings growth is N/A due to the negative net income. The inability to calculate earnings growth faster than revenue implies that the company is currently in a contraction phase where revenue declines are not being offset by cost reductions, leading to widening losses. Since the company does not pay dividends, evidenced by a dividend yield of N/A and a payout ratio of 0.0%, it does not distribute cash to shareholders but instead retains earnings, although the retained earnings have accumulated as a deficit. This reinvestment strategy is necessitated by the need to service the massive debt load of $425.53M and fund operations during a period of negative profitability rather than paying out income. The overall growth and income profile is characterized by negative revenue momentum, no dividend income, and a valuation that relies entirely on potential future earnings recovery rather than current cash distribution or growth.

Peer Comparison

Traeger, Inc. (COOK) operates in the Furnishings, Fixtures & Appliances industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Traeger, Inc. COOK $167.41M N/A
SharkNinja, Inc. SN $16.45B 23.4
Somnigroup International Inc. SGI $14.68B 27.9
Mohawk Industries, Inc. MHK $6.33B 15.5

The Furnishings, Fixtures & Appliances industry average P/E ratio is 30.5x. Traeger, Inc. trades at a P/E of N/A.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Traeger, Inc.

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.

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Key Statistics

Market Cap
$167.41M
P/E Ratio
N/A
52-Week High
$110.50
52-Week Low
$20.91
Avg Volume
19.32K
Beta
1.78

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NYSE
Country
United States
Employees
433