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Choice Hotels International, Inc. (CHH) Stock Analysis

Consumer Cyclical

Choice Hotels International, Inc.

$113.71

+$0.59 (+0.52%)

Last Updated: May 26, 2026

Price History

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Analysis

Company Overview

Choice Hotels International, Inc. operates primarily as a hotel franchisor, providing lodging properties under brands such as Comfort Inn and Comfort Suites within the United States and international markets. The company functions within the consumer cyclical sector and specifically the lodging industry, positioning it as a business that is sensitive to broader economic cycles and consumer spending patterns on travel. This entity employs a workforce of 1,754 individuals and maintains a total market capitalization of $4.66 billion, reflecting the aggregate market value of its outstanding shares. The reported annual revenue of $980.59 million underscores the company's significant scale in the hospitality franchise space, indicating that it manages a substantial portfolio of properties that generates consistent cash flow from franchise fees and management contracts.

Financial Health

The company generated $980.59 million in revenue over the trailing twelve months, resulting in a net income of $368.17 million and an EBITDA of $505.92 million. The substantial difference between the $980.59 million revenue and the $368.17 million net income reveals a highly efficient cost structure where operating expenses and taxes consume less than half of the top-line revenue, a characteristic common in franchising models where the operator collects fees rather than managing daily property costs. Free cash flow stands at $170.18 million, which provides the organization with significant financial flexibility to service its obligations or fund operational needs without relying on external equity issuance. Gross margin is reported at 90.7%, operating margin at 45.0%, and profit margin at 37.7%, all of which indicate a high-margin business model where the majority of revenue translates directly to the bottom line before interest and taxes. Regarding liquidity and leverage, the company holds $45.00 million in cash against total debt of $2.02 billion, supported by a debt-to-equity ratio of 1,115.96%, which suggests a highly leveraged balance sheet reliant on equity markets or earnings to cover obligations. The current ratio of 0.87 indicates that the company's current assets are slightly lower than its current liabilities, suggesting a need for careful management of short-term liquidity to meet immediate financial obligations. Return on equity is exceptionally high at 544.2% while return on assets is 10.4%, metrics that reveal management is generating substantial returns on the shareholder's capital relative to the total asset base employed in operations.

Valuation Assessment

The valuation metrics show a trailing P/E ratio of 12.74 compared to a forward P/E of 13.02, implying that the market expects earnings growth to be modest or slightly slower than the historical average over the coming year. The price-to-book ratio is recorded at 25.35, which indicates that the market values the company at a significant premium relative to its tangible book value, reflecting the intangible value of its extensive franchise network and brand equity. Additional valuation context is provided by a price-to-sales ratio of 4.75 and an EV/EBITDA of 12.98, suggesting that investors are willing to pay a premium for the company's sales and earnings power despite its leverage. The stock has traded between a 52-week high of $136.45 and a 52-week low of $84.04, and without the current specific share price, the valuation sits within a range that has demonstrated volatility over the past year. The beta value of 0.77 suggests that the stock's price volatility is lower than the broader market, indicating it may be less sensitive to general market swings compared to the average stock.

Growth & Income

Revenue growth for the trailing twelve months was 2.4%, while earnings growth was -13.6%, indicating that earnings are currently shrinking at a faster rate than revenue, which may reflect cost pressures or a decline in franchise fee collections per property. As a dividend payer, the company offers a yield of 1.1% with a payout ratio of 14.6%, a level that appears highly sustainable given the company's strong profit margins and ability to generate significant free cash flow relative to its dividend obligations. The low payout ratio leaves ample room for the company to reinvest earnings into growth initiatives, such as brand expansion or system-wide technology upgrades, rather than distributing a higher percentage of profits to shareholders. Overall, the growth and income profile presents a mix of stable dividend income against a backdrop of current earnings contraction, requiring investors to weigh the sustainability of the payout against the recent earnings decline.

Peer Comparison

Choice Hotels International, Inc. (CHH) operates in the Lodging industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Choice Hotels International, Inc. CHH $5.17B 15.4
Marriott International, Inc. MAR $98.57B 39.2
Hilton Worldwide Holdings Inc. HLT $73.71B 49.5
InterContinental Hotels Group PLC IHG $22.92B 31.8

The Lodging industry average P/E ratio is 23.8x. Choice Hotels International, Inc. trades at a P/E of 15.4.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Choice Hotels International, Inc.

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. The company was founded in 1939 and is headquartered in North Bethesda, Maryland.

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Key Statistics

Market Cap
$5.17B
P/E Ratio
15.37
52-Week High
$136.45
52-Week Low
$84.04
Avg Volume
620.75K
Beta
0.65
Dividend Yield
1.01%

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Industry
Lodging
Exchange
NYSE
Country
United States
Employees
1,754