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NYSE · Specialty Retail · USD

Betterware de México, S.A.P.I. de C.V. (BWMX) Stock Analysis

Betterware de México, S.A.P.I. de C.V. (BWMX) is a Specialty Retail stock listed on NYSE and quoted in US Dollar.

Last Updated: October 21, 2026

BWMX

$15.89

−$0.23 (−1.43%)

Oct 21, 2026 · Market close

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Price History

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BWMX Key Statistics

As of Oct 21, 2026
Trading
Open
$16.17
Previous Close
$16.12
Day's Range
15.59–16.19
52-Week Range
12.37–19.79
Volume
58.72K
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
0.99
Valuation
Market Cap
$645.19M
P/E Ratio
8.65
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
6.18
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
0.04
EPS (ttm)Profit attributable to each share over the last twelve months.
1.89
Financials (FY)
Revenue (FY)
$14.24B+1.01%
Net Income (FY)
$1.06B+49.04%
Profit marginThe share of revenue left as profit after all costs and taxes.
8.47%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
39.49M
1-Year Return
+31.59%
Dividend and dates
Dividend
$1.27+7.80%
Ex-Dividend Date
August 6, 2026
Earnings Date
October 22, 2026
Avg Volume
76.06K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, BWMX closed at $15.89, +31.59% over 1 year.

Betterware de México, S.A.P.I. de C.V. (BWMX) has a market capitalization of $645.19M.

In fiscal 2025, BWMX reported revenue of $14.24B.

BWMX Stock Return by Calendar Year

Betterware de México, S.A.P.I. de C.V. (BWMX) return since Jan 2019: what $10,000 became

1 year
$10,000 $13,159
+31.59%
5 years
$10,000 $7,080
−29.20%
Since Jan 2019
$10,000 $27,010
+170.10%

If you had invested $10,000 in Betterware de México, S.A.P.I. de C.V. (BWMX) at the close on January 3, 2019, the earliest close on record here, it would have been worth $27,010 at the close on October 21, 2026: +170.10% in total, +13.59% a year, with dividends reinvested, over a partial period shorter than 10 years. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)+18.44%
2025+37.32%
2024−11.99%
2023+133.92%
2022−66.11%
2021−35.59%
2020+254.41%
2019+4.29%

As of October 21, 2026.

BWMX Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$14.24B$1.06B7.4%
2024$14.10B$711.73M5.0%
2023$13.01B$1.04B8.0%
2022$11.51B$872.56M7.6%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$14.24B$9.48B$2.26B$1.06B7.4%
2024$14.10B$9.58B$1.85B$711.73M5.0%
2023$13.01B$8.75B$2.34B$1.04B8.0%
2022$11.51B$7.52B$2.05B$872.56M7.6%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

BWMX Dividend History

$0.88−39.7% vs 2024

Dividends per share, 2025 · 3 payments

YearDividends per sharePaymentsChange
2026*$0.983—
2025$0.883−39.7%
2024$1.464+49.1%
2023$0.984−21.3%
YearDividends per sharePaymentsChange
2026 (partial year)$0.983—
2025$0.883−39.7%
2024$1.464+49.1%
2023$0.984−21.3%
2022$1.244−30.5%
2021$1.794+89.3%
2020$0.953—

Most recent payment: $0.33 per share, ex-dividend August 6, 2026. Per-share amounts summed by calendar year from ex-dividend dates. Partial years are shown muted and marked with an asterisk.

BWMX Valuation vs Specialty Retail Median

Median of 51 stocks
MetricBWMXSpecialty Retail medianvs median
P/E8.6517.0349% below
P/S ratio0.040.590.1x the median
Profit margin8.47%3.19%5.3 pts above

Medians across 51 Specialty Retail stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 8 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

Betterware de México, S.A.P.I. de C.V. (BWMX) carries a market capitalisation of $645.19M. The company sits in the Consumer Cyclical sector, in the Specialty Retail industry. The company reports 4,823 employees.

BWMX last closed at $15.89 on October 21, 2026. That is −$0.23 (−1.43%) against the previous close. The 52-week range on file runs from $12.37 to $19.79. The latest close sits 28.51% above that 52-week low.

Financial Health

Fiscal 2025 revenue came to $14.24B. Against the prior fiscal year total of $14.10B, that is a change of +1.01%. Net income for the same year was $1.06B. That is +49.04% against the prior fiscal year. The reported profit margin is 8.47%. That is 5.3 percentage points above the Specialty Retail median of 3.19%. Earnings per share on a trailing basis come to 1.89.

Across the 4 fiscal years on file, revenue moves from $11.51B in 2022 to $14.24B in 2025. Of those 4 years, 4 report positive net income.

Valuation Assessment

On trailing earnings, the shares are priced at 8.65 times earnings. That is 49.21% below the Specialty Retail median of 17.03. On forward earnings the ratio is 6.18. The price-to-sales ratio is 0.04. On price-to-sales that is 0.1 times the Specialty Retail median of 0.59. The medians here are taken across 51 Specialty Retail companies that report the metric.

The reported beta is 0.99. Annualized volatility over the trailing 7 years is 64.54%. Over the trailing twelve months the total return is +31.59%. Across 5 years the annualized return works out at −6.67%.

Growth & Income

Shareholders receive a dividend, yielding 7.8% on the latest price. That is 4.8 percentage points above the Specialty Retail median yield of 2.97%. At the indicated rate that is $1.27 a share a year. The ex-dividend date on file is August 6, 2026. Dividends are recorded for 7 calendar years; 2026 shows 3 payments totalling $0.98 a share. The year before, 2025, totalled $0.88 a share.

The strongest complete calendar year on file is 2020 at +254.41%; the weakest is 2022 at −66.11%. Of the 7 complete calendar years on file, 4 finished higher. So far in 2026 the total return is +18.44%.

Peer Comparison

Betterware de México, S.A.P.I. de C.V. (BWMX) operates in the Specialty Retail industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Betterware de México, S.A.P.I. de C.V. BWMX $645.19M 8.7
Alimentation Couche-Tard Inc. ATD.TO CA$76.52B 17.5
Williams-Sonoma, Inc. WSM $29.84B 26.0
Ulta Beauty, Inc. ULTA $25.95B 22.1

Market caps are shown in each company's own trading currency, without conversion, and the peers are listed in order of these unconverted figures.

The Specialty Retail industry average P/E ratio is 17.0x. Betterware de México, S.A.P.I. de C.V. trades at a P/E of 8.7.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Betterware de México, S.A.P.I. de C.V.

Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. Betterware de México, S.A.P.I. de C.V. is headquartered in El Arenal, Mexico. The company operates as a subsidiary of Campalier S.A. de C.V.

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