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Bread Financial Holdings, Inc. (BFH) Stock Analysis

Financial Services

Bread Financial Holdings, Inc.

$88.51

+$1.91 (+2.21%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

Bread Financial Holdings, Inc. operates within the financial services sector, specifically targeting the credit services industry by delivering tech-forward payment and lending solutions to customers across North America. The company's core business model involves providing credit card and other loan financing services, which encompasses risk management solutions, underwriting, and funding for private label and co-branded offerings. This financial institution employs a workforce of 6,000 individuals and maintains a substantial market capitalization of $3.29 billion, reflecting significant scale within its niche. With annual revenue reaching $2.60 billion, these combined valuation and revenue figures indicate that the company has established a robust operational footprint, positioning it as a major player capable of supporting extensive lending infrastructure and technological development.

Financial Health

The company reported a trailing twelve-month revenue of $2.60 billion and generated net income of $521.00 million, while EBITDA data is not available in the provided financial records. The substantial gap between the $2.60 billion in revenue and the $521.00 million in net income reveals a cost structure where operating expenses consume approximately 80.1% of total revenue before reaching the bottom line, a typical characteristic for financial service providers managing underwriting and funding costs. Although free cash flow figures are not disclosed, the company holds $3.60 billion in cash assets, which provides a significant liquidity buffer to meet obligations and fund operations without immediate reliance on external financing. When analyzing profitability margins, the gross margin is recorded at 0.0%, the operating margin stands at 16.9%, and the profit margin is 19.9%; these figures indicate that the company operates with a high degree of efficiency in converting revenue into net profit, despite the standard 0.0% gross margin often seen in credit card processing models where revenue is net of interchange fees. The balance sheet shows a total debt load of $4.39 billion against $3.60 billion in cash, resulting in a net debt position, while the debt-to-equity ratio is not available for calculation. Furthermore, the current ratio is not provided in the data, preventing a direct assessment of short-term liquidity coverage based on that specific metric. Return on Equity is reported at 16.3%, demonstrating strong management effectiveness in generating returns relative to shareholder equity, whereas Return on Assets sits at 2.3%, indicating the efficiency of the company's asset base in generating earnings relative to its total asset value.

Valuation Assessment

Bread Financial Holdings, Inc. currently trades with a trailing twelve-month P/E ratio of 6.58 and a forward P/E ratio of 6.13, implying that the market expects earnings growth to accelerate in the future as the forward multiple is lower than the trailing multiple. The price-to-book ratio is 0.96, which indicates that the market is valuing the company at a slight discount to its book value, suggesting that investors perceive the firm's assets as being worth slightly less than the sum of its reported equity on the balance sheet. Alternative valuation metrics such as the price-to-sales ratio of 1.26 and the EV/EBITDA ratio, which is not available, offer different perspectives on value where the P/S metric suggests the company commands a premium relative to its sales volume compared to the earnings-based metrics. The stock's trading range over the last year spans from a 52-week low of $38.21 to a 52-week high of $82.03, meaning the current price sits at a level that reflects recent volatility within this defined range. The beta value of 1.20 indicates that the stock exhibits higher price volatility relative to the broader market, moving 20% more aggressively than the market average during periods of fluctuation.

Growth & Income

Revenue growth for the trailing twelve months stands at 18.5%, while earnings growth is significantly higher at 734.9%, implying that the company is benefiting from a massive expansion in profitability that far outpaces its top-line revenue expansion, likely driven by margin improvements or one-time income adjustments. The company offers a dividend yield of 1.3% with a payout ratio of 7.8%, indicating that the dividend payments are highly sustainable given the extremely low percentage of earnings being distributed to shareholders. With such a low payout ratio, the company retains the majority of its earnings to reinvest into its tech-forward payment and lending solutions rather than paying out cash to investors. Overall, the growth and income profile is characterized by explosive earnings growth that supports a conservative dividend strategy, offering both capital appreciation potential and a modest income stream for income-focused investors.

Peer Comparison

Bread Financial Holdings, Inc. (BFH) operates in the Credit Services industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Bread Financial Holdings, Inc. BFH $3.58B 7.2
Visa Inc. V $620.88B 28.5
Mastercard Incorporated MA $435.62B 28.6
American Express Company AXP $212.01B 19.4

The Credit Services industry average P/E ratio is 15.9x. Bread Financial Holdings, Inc. trades at a P/E of 7.2.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Bread Financial Holdings, Inc.

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

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Key Statistics

Market Cap
$3.58B
P/E Ratio
7.23
52-Week High
$99.13
52-Week Low
$49.17
Avg Volume
636.31K
Beta
1.15
Dividend Yield
1.04%

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NYSE
Country
United States
Employees
6,000