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TruGolf Holdings, Inc. (TRUG) Stock Analysis

Consumer Cyclical

TruGolf Holdings, Inc.

$1.51

$-0.03 (-1.95%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

TruGolf Holdings, Inc. operates as a developer and manufacturer of golf simulators designed for both residential and commercial applications within the United States. The company provides a range of simulator solutions, including portable, professional, commercial, and custom units, alongside technology platforms such as E6 Connect. This business falls under the Consumer Cyclical sector within the Leisure industry, positioning the firm in a market driven by discretionary spending and recreational trends. The entity employs 71 individuals to support its manufacturing and sales operations across the country. With a market capitalization of $2.26M and trailing twelve-month revenue of $20.54M, the company represents a micro-cap enterprise with relatively limited scale. These valuation and revenue figures indicate that TruGolf Holdings is a small-cap player with a modest operational footprint compared to larger leisure industry competitors.

Financial Health

The company reported revenue of $20.54M over the trailing twelve months, yet it recorded a net income of $-19,134,084, highlighting a severe disconnect between top-line generation and bottom-line profitability. This significant gap between revenue and net income reveals a cost structure where expenses, likely including high fixed costs or substantial operational losses, consume the majority of generated sales. The firm generated an EBITDA of $-4,747,070, indicating that even before interest and taxes, the core business operations are currently generating negative cash earnings. Free cash flow stands at $-8,706,234, which suggests that the company is burning cash and lacks immediate financial flexibility to fund expansion without external capital injections. Profitability metrics reflect this distress, with a gross margin of 61.6% suggesting product pricing is competitive, but an operating margin of -27.1% and a profit margin of -93.1% demonstrate that overhead costs and other expenses are severely eroding the gross proceeds. On the balance sheet, the company holds $11.44M in cash against $4.37M in debt, resulting in a debt-to-equity ratio of 69.83% that indicates a leveraged position relative to equity, though absolute debt levels are manageable given cash reserves. Liquidity is supported by a current ratio of 1.28, which indicates the company possesses sufficient current assets to cover its short-term liabilities. Return metrics show a Return on Equity of N/A and a Return on Assets of -17.1%, revealing that management is currently unable to generate positive returns on the capital invested in the business.

Valuation Assessment

Valuation multiples for TruGolf Holdings are constrained by its profitability status, resulting in a trailing P/E ratio of N/A and a forward P/E of N/A. The absence of these standard earnings-based multiples implies that traditional valuation models relying on expected earnings trajectory are not applicable until the company achieves consistent profitability. Instead, the market prices the stock based on its price-to-book ratio of 0.28, which indicates that the company is trading at a significant discount to its book value. This low multiple suggests the market is pricing in substantial risks or a lack of confidence in the asset base's value. Alternative valuation metrics provide further insight, with a price-to-sales ratio of 0.11 and an EV/EBITDA of 1.07. These metrics suggest the stock is extremely cheap relative to its sales and enterprise value, though such low figures often reflect fundamental business challenges rather than undervaluation opportunities. Price volatility is historically extreme, with a 52-week high of $21.00 and a 52-week low of $0.52. Given the recent data context, the current price sits significantly below the 52-week high, reflecting a prolonged period of underperformance relative to the peak observed in the previous year. The stock exhibits a beta of -1.02, which means the price moves inversely to the broader market and with high volatility, presenting unique risks for portfolio diversification.

Growth & Income

Growth dynamics for the company are negative, with revenue growth of -34.2% year-over-year and earnings growth of N/A due to the reported net losses. The inability to calculate earnings growth compared to revenue growth implies that the decline in profitability is at least as severe as the decline in sales, suggesting structural issues rather than temporary cyclical headwinds. As a non-dividend payer, the company offers a dividend yield of N/A and maintains a payout ratio of 0.0%. This absence of dividend distribution means the company is not returning cash to shareholders and instead retains earnings, though in this case, there are insufficient earnings to reinvest. Consequently, the company reinvests its limited resources into growth initiatives rather than paying dividends, but the negative free cash flow limits the capacity for such reinvestment. The overall growth and income profile is characterized by significant contraction in sales and a complete lack of dividend income, presenting a challenging environment for investors seeking capital appreciation or current yield.

Peer Comparison

TruGolf Holdings, Inc. (TRUG) operates in the Leisure industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
TruGolf Holdings, Inc. TRUG $1.68M N/A
Amer Sports, Inc. AS $21.46B 45.5
Hasbro, Inc. HAS $12.45B N/A
Life Time Group Holdings, Inc. LTH $7.39B 19.4

The Leisure industry average P/E ratio is 28.3x. TruGolf Holdings, Inc. trades at a P/E of N/A.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About TruGolf Holdings, Inc.

TruGolf Holdings, Inc., through its subsidiary, engages in the design, development, manufacture, and sale of golf simulators for residential and commercial applications in the United States. The company offers portable, professional, commercial, and custom simulators. It also provides E6 Connect and E6 Apex software, as well as other gaming software. In addition, the company offers multi-sport gaming applications. TruGolf Holdings, Inc. was founded in 1982 and is headquartered in Centerville, Utah.

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Key Statistics

Market Cap
$1.68M
P/E Ratio
N/A
52-Week High
$210.00
52-Week Low
$1.36
Avg Volume
149.90K
Beta
-1.10

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Industry
Leisure
Exchange
NASDAQ
Country
United States
Employees
67