NASDAQ · Advertising Agencies · USD

Cheer Holding, Inc. (CHR) Stock Analysis

Cheer Holding, Inc. (CHR) is a Advertising Agencies stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

CHR

$1.31

+$0.02 (+1.55%)

Oct 21, 2026 · Market close

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Price History

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CHR Key Statistics

As of Oct 21, 2026

Trading

Open: $1.31
Previous Close: $1.29
Day's Range: 1.31–1.43
52-Week Range: 1.25–42.00
Volume: 15.50K
Beta: 0.72

Valuation

Market Cap: $4.01M
P/E Ratio: unprofitable
P/S ratio: 0.03
EPS (ttm): −78.87

Financials (FY)

Revenue (FY): $148.84M+1.11%
Net Income (FY): $25.62M−1.34%
Profit margin: 18.74%
Shares Outstanding: 1.85M
1-Year Return: −92.72%

Dividend and dates

Avg Volume: 100.31K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, CHR closed at $1.31, −92.72% over 1 year.

Cheer Holding, Inc. (CHR) has a market capitalization of $4.01M.

In fiscal 2025, CHR reported revenue of $148.84M.

CHR Stock Return by Calendar Year

Cheer Holding, Inc. (CHR) return since Sep 2018: what $10,000 became

1 year: $10,000 $728; −92.72%
5 years: $10,000 $5; −99.95%
Since Sep 2018: $10,000 $0.92; −99.99%

If you had invested $10,000 in Cheer Holding, Inc. (CHR) at the close on September 12, 2018, the earliest close on record here, it would have been worth $0.92 at the close on October 21, 2026: −99.99% in total, −68.23% a year, over a partial period shorter than 10 years. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

+23.73%−98.97%−65.89%

2018*20192020202120222023202420252026*

Year	Return
2026 (partial year)	−65.89%
2025	−98.97%
2024	−20.70%
2023	−78.49%
2022	+23.73%
2021	−57.09%
2020	−73.14%
2019	+6.11%
2018 (partial year)	+1.37%

As of October 21, 2026.

CHR Revenue and Earnings by Fiscal Year

FY ends December

RevenueNet income

2022202320242025

Fiscal year	Revenue	Net income	Net margin
2025	$148.84M	$25.62M	17.2%
2024	$147.20M	$25.97M	17.6%
2023	$152.33M	$30.48M	20.0%
2022	$157.08M	$26.89M	17.1%

Fiscal year	Revenue	Gross profit	Operating income	Net income	Net margin
2025	$148.84M	$105.63M	$26.29M	$25.62M	17.2%
2024	$147.20M	$107.81M	$25.59M	$25.97M	17.6%
2023	$152.33M	$112.78M	$29.29M	$30.48M	20.0%
2022	$157.08M	$116.50M	$26.73M	$26.89M	17.1%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

CHR Valuation vs Advertising Agencies Median

Median of 41 stocks

Metric	CHR	Advertising Agencies median	vs median
P/S ratio	0.03	0.74	0.0x the median
Profit margin	18.74%	−4.62%	23.4 pts above

Medians across 41 Advertising Agencies stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Analysis

Data-derived

Company Overview

Cheer Holding, Inc. (CHR) is capitalised at $4.01M on the latest close. The company sits in the Communication Services sector, in the Advertising Agencies industry. Headcount on file is 116.

The 52-week range on file runs from $1.25 to $42.00. CHR last closed at $1.31 on October 21, 2026. That is +$0.02 (+1.55%) against the previous close. The latest close sits 4.8% above that 52-week low.

Financial Health

The most recent full year on file, fiscal 2025, shows revenue of $148.84M. Against the prior fiscal year total of $147.20M, that is a change of +1.11%. The same year closed with net income of $25.62M. That is −1.34% against the prior fiscal year. The reported profit margin is 18.74%. That is 23.4 percentage points above the Advertising Agencies median of −4.62%. Trailing earnings per share are −78.87.

Across the 4 fiscal years on file, revenue moves from $157.08M in 2022 to $148.84M in 2025. Of those 4 years, 4 report positive net income.

Valuation Assessment

No trailing P/E applies: the last reported earnings figure is negative. The price-to-sales ratio is 0.03. On price-to-sales that is 0 times the Advertising Agencies median of 0.74. The medians here are taken across 41 Advertising Agencies companies that report the metric.

Over the trailing twelve months the total return is −92.72%. Across 5 years the annualized return works out at −78.24%. The reported beta is 0.72. Daily returns over the trailing 8 years annualize to a volatility of 98.11%.

Growth & Income

The record shows no dividend for CHR.

Across the complete calendar years on file, 2022 returned +23.73% and 2025 returned −98.97%. Of the 7 complete calendar years on file, 2 finished higher. 2026 is still running; the total return is −65.89% year to date.

Peer Comparison

Cheer Holding, Inc. (CHR) operates in the Advertising Agencies industry. Here is how it compares to its closest peers by market capitalization:

Company	Ticker	Market Cap	P/E Ratio
Cheer Holding, Inc.	CHR	$4.01M	—
AppLovin Corporation	APP	$90.00B	20.6
Omnicom Group Inc.	OMC	$22.08B	211.8
The Trade Desk, Inc.	TTD	$5.95B	15.2

The Advertising Agencies industry average P/E ratio is 27.7x. Cheer Holding, Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Cheer Holding, Inc.

Cheer Holding, Inc., through its subsidiaries, engages in the provision of advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. It also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content and develops lifestyle short videos and interactive live-broadcasting; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. Further, the company provides CHEERS Telepathy, a multimodal artificial intelligence content creation platform; CHEERS API, a platform that provides industry digital transformation solutions and data integration; CheerCar, an interactive entertainment app; CheerChat App, an AI social app; and CHEERS Metaverse, a platform to provide immersive digital experiences. It also produces short videos, online variety shows, drama, live streams, and Cheers series. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. Cheer Holding, Inc. was founded in 2016 and is headquartered in Beijing, the People's Republic of China.

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