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StockVS

NYSE · Internet Content & Information · USD

Snap Inc. (SNAP) Stock Analysis

Snap Inc. (SNAP) is a Internet Content & Information stock listed on NYSE and quoted in US Dollar.

Last Updated: October 21, 2026

SNAP

$6.35

−$0.03 (−0.47%)

Oct 21, 2026 · Market close

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Price History

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SNAP Key Statistics

As of Oct 21, 2026
Trading
Open
$6.36
Previous Close
$6.38
Day's Range
6.26–6.49
52-Week Range
3.81–9.13
Volume
36.71M
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
1.08
Valuation
Market Cap
$10.74B
P/E Ratio
unprofitable
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
8.15
P/S ratioMarket value divided by annual revenue. Useful for companies that are not yet profitable, where a P/E cannot be calculated.
1.69
EPS (ttm)Profit attributable to each share over the last twelve months.
−0.18
Financials (FY)
Revenue (FY)
$5.93B+10.63%
Net Income (FY)
−$460.49M
Profit marginThe share of revenue left as profit after all costs and taxes.
−4.90%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
1.44B
1-Year Return
−19.11%
Dividend and dates
Earnings Date
November 4, 2026
Avg Volume
37.54M

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, SNAP closed at $6.35, −19.11% over 1 year.

Snap Inc. (SNAP) has a market capitalization of $10.74B.

In fiscal 2025, SNAP reported revenue of $5.93B.

SNAP Stock Return by Calendar Year

Snap Inc. (SNAP) return since Mar 2017: what $10,000 became

1 year
$10,000 $8,089
−19.11%
5 years
$10,000 $845
−91.55%
Since Mar 2017
$10,000 $2,594
−74.06%

If you had invested $10,000 in Snap Inc. (SNAP) at the close on March 2, 2017, the earliest close on record here, it would have been worth $2,594 at the close on October 21, 2026: −74.06% in total, −13.07% a year, over a partial period shorter than 10 years. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)−21.31%
2025−25.07%
2024−36.39%
2023+89.16%
2022−80.97%
2021−6.07%
2020+206.61%
2019+196.37%
2018−62.29%
2017 (partial year)−40.32%

As of October 21, 2026.

SNAP Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$5.93B−$460.49M−7.8%
2024$5.36B−$697.86M−13.0%
2023$4.61B−$1.32B−28.7%
2022$4.60B−$1.43B−31.1%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$5.93B$3.26B−$532.17M−$460.49M−7.8%
2024$5.36B$2.89B−$787.29M−$697.86M−13.0%
2023$4.61B$2.49B−$1.40B−$1.32B−28.7%
2022$4.60B$2.79B−$1.40B−$1.43B−31.1%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

SNAP Valuation vs Internet Content & Information Median

Median of 71 stocks
MetricSNAPInternet Content & Information medianvs median
P/S ratio1.690.79114% above
Profit margin−4.90%−0.03%4.9 pts below

Medians across 71 Internet Content & Information stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 20 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

The market values Snap Inc. (SNAP) at $10.74B. The company sits in the Communication Services sector, in the Internet Content & Information industry. Headcount on file is 5,261.

The 52-week range on file runs from $3.81 to $9.13. SNAP last closed at $6.35 on October 21, 2026. That is −$0.03 (−0.47%) against the previous close. The latest close sits 66.67% above that 52-week low.

Financial Health

The most recent full year on file, fiscal 2025, shows revenue of $5.93B. That is +10.63% against the prior fiscal year, when revenue was $5.36B. The same year closed with a net loss of $460.49M. Profit margin runs at −4.9%. That is 4.9 percentage points below the Internet Content & Information median of −0.03%. Trailing earnings per share are −0.18.

Across the 4 fiscal years on file, revenue moves from $4.60B in 2022 to $5.93B in 2025. Of those 4 years, 0 report positive net income.

Valuation Assessment

No trailing P/E applies: the last reported earnings figure is negative. On forward earnings the ratio is 8.15. Measured against sales, the shares trade at 1.69 times revenue. On price-to-sales that is 113.88% above the Internet Content & Information median of 0.79. The medians here are taken across 71 Internet Content & Information companies that report the metric.

The reported beta is 1.08. Annualized volatility over the trailing 9 years is 72.01%. The trailing one-year total return is −19.11%. Across 5 years the annualized return works out at −38.99%.

Growth & Income

No dividend is on file for SNAP.

Across the complete calendar years on file, 2020 returned +206.61% and 2022 returned −80.97%. Of the 8 complete calendar years on file, 3 finished higher. So far in 2026 the total return is −21.31%.

Peer Comparison

Snap Inc. (SNAP) operates in the Internet Content & Information industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Snap Inc. SNAP $10.74B —
Alphabet Inc. GOOGL $4.09T 16.8
Meta Platforms, Inc. META $1.78T 26.3
Spotify Technology S.A. SPOT $108.00B 30.2

The Internet Content & Information industry average P/E ratio is 12.3x. Snap Inc. has no P/E ratio because it is not currently profitable.

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Snap Inc.

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.

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