StockVS

Rumble Inc. (RUM) Stock Analysis

Communication Services

Rumble Inc.

$8.91

+$0.71 (+8.66%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

Rumble Inc. operates as a provider of video sharing and cloud services platforms serving markets across the United States, Canada, and internationally. The company functions within the Communication Services sector, specifically in the Internet Content & Information industry, positioning itself as a digital infrastructure entity for content distribution. The organization employs 156 individuals to support its operational scope while maintaining a total market capitalization of $1.77B. This valuation, combined with annual revenue of $100.62M, indicates that the company holds a significant market position relative to its specific niche, though the revenue figure suggests a smaller overall scale compared to major media conglomerates. The market cap implies that the market assigns a high premium to the company's intangible assets and platform potential, whereas the revenue indicates the business is currently in a stage where capital deployment for growth and infrastructure is prioritized over profitability.

Financial Health

The company reported a revenue of $100.62M over the trailing twelve months, yet recorded a net income of $-81,830,360 and an EBITDA of $-98,135,904. The substantial gap between the revenue figure and the negative net income reveals a cost structure where operating expenses and taxes significantly exceed gross profits, resulting in an inability to generate bottom-line earnings from current operations. Free cash flow stands at $-215,264,848, which indicates that the company is burning through cash reserves to fund its operations and strategic initiatives rather than generating surplus liquidity. The gross margin is listed as -6.7%, suggesting that the cost of revenue exceeds total revenue, while the operating margin of -89.4% highlights severe inefficiencies in core business operations relative to sales. The profit margin of -81.3% further confirms that the company is not retaining any portion of its sales as net profit. On the balance sheet, the company holds $237.92M in cash against a negligible debt load of $1.91M, with a debt-to-equity ratio of 0.70, indicating a capital structure that is technically leveraged but relies heavily on equity financing rather than creditor borrowing. The current ratio of 5.84 suggests robust short-term liquidity, as the company possesses significantly more current assets than current liabilities, providing ample buffer to meet immediate obligations. Return on Equity stands at -77.3% and Return on Assets is -26.5%, metrics that reveal that management is currently utilizing the company's capital base to generate negative returns rather than positive value creation.

Valuation Assessment

The trailing P/E ratio is N/A due to the lack of positive earnings, while the forward P/E is -16.77, a figure that implies the market is pricing the stock based on future expectations of profitability rather than current performance history. The price-to-book ratio is 6.42, indicating that the market is valuing the company at more than six times its net asset value, which suggests a significant premium assigned to the platform's brand, user base, and intellectual property. The price-to-sales ratio of 17.54 and an EV/EBITDA of -15.58 provide alternative valuation lenses that show the company is trading at a high multiple of its revenue and enterprise value relative to earnings. The 52-week high is $10.99 and the 52-week low is $4.67, meaning the current price sits in a range that reflects significant volatility and a distance from the recent peak. The beta value of 0.70 indicates that the stock's price volatility is lower than the broader market, suggesting the asset moves with less intensity than the general stock index.

Growth & Income

Revenue growth year-over-year is -10.5%, while earnings growth is N/A due to the absence of positive earnings in the prior period. Since earnings are negative, they cannot grow faster than revenue in a traditional sense, and the contraction in revenue suggests a decline in the business's top-line trajectory rather than an expansion. The company does not pay dividends, evidenced by a dividend yield of N/A and a payout ratio of 0.0%, which means the organization reinvests its cash flow directly into business operations and growth initiatives rather than returning capital to shareholders. This reinvestment strategy is typical for companies in the communications sector that are scaling their platform capabilities to capture future market share. The overall growth and income profile characterizes Rumble as a high-risk, high-volatility entity that prioritizes platform expansion and user acquisition over immediate financial returns or shareholder distributions.

Peer Comparison

Rumble Inc. (RUM) operates in the Internet Content & Information industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Rumble Inc. RUM $1.93B N/A
Alphabet Inc. GOOG.TO $6.14T 28.1
Alphabet Inc. GOOGL $4.71T 29.7
Alphabet Inc. GOOG $4.66T 29.3

The Internet Content & Information industry average P/E ratio is 25.3x. Rumble Inc. trades at a P/E of N/A.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About Rumble Inc.

Rumble Inc. provides video sharing and cloud services platform in the United States, Canada, and internationally. The company offers Rumble Video, a free and subscription-based video sharing platform; Rumble Studio, a multi-platform livestreaming and monetization service for creators; Rumble Advertising Center, an in-house advertising marketplace; and Rumble Wallet, a non-custodial crypto wallet integrated directly into the Rumble platform enabling audiences to tip creators natively in crypto. It also provides Rumble Cloud, an infrastructure as a service that offers a portfolio of compute, storage, security, and networking offerings. In addition, the company offers banner/display advertising, video pre-roll/mid-roll advertising, and creator sponsorships, as well as subscriptions, pay-per-view, and tipping services. Rumble Inc. was founded in 2013 and is headquartered in Longboat Key, Florida.

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Key Statistics

Market Cap
$1.93B
P/E Ratio
N/A
52-Week High
$10.99
52-Week Low
$4.62
Avg Volume
2.73M
Beta
1.03

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NASDAQ
Country
United States
Employees
156