MediaAlpha, Inc. (MAX) Stock Analysis

Company Overview

MediaAlpha, Inc. (MAX) carries a market capitalisation of $610.28M. The company sits in the Communication Services sector, in the Internet Content & Information industry. Headcount on file is 147.

The 52-week range on file runs from $7.09 to $14.70. MAX last closed at $11.52 on October 21, 2026. That is −$0.27 (−2.29%) against the previous close. The latest close sits 62.48% above that 52-week low.

Financial Health

In fiscal 2025, MediaAlpha, Inc. reported revenue of $1.11B. That is +28.78% against the prior fiscal year, when revenue was $864.70M. The same year closed with net income of $25.62M. That is +54.09% against the prior fiscal year. The reported profit margin is 7.94%. That is 8 percentage points above the Internet Content & Information median of −0.03%. Earnings per share on a trailing basis come to 1.62.

Across the 4 fiscal years on file, revenue moves from $459.07M in 2022 to $1.11B in 2025. Of those 4 years, 2 report positive net income.

Valuation Assessment

The trailing P/E ratio stands at 7.11. That is 42.1% below the Internet Content & Information median of 12.28. The forward P/E on file is 6.86. Measured against sales, the shares trade at 0.5 times revenue. On price-to-sales that is 36.96% below the Internet Content & Information median of 0.79. 71 Internet Content & Information companies report these metrics, and the medians quoted come from that group.

Over the trailing twelve months the total return is +3.88%. Measured over 5 years, that is −9.37% a year compounded. Beta against the wider market is reported at 1.15. Daily returns over the trailing 6 years annualize to a volatility of 65.86%.

Growth & Income

The record shows no dividend for MAX.

2026 is still running; the total return is −11.04% year to date. The strongest complete calendar year on file is 2025 at +14.70%; the weakest is 2021 at −60.48%. Of the 5 complete calendar years on file, 3 finished higher.