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StockVS

NASDAQ · Internet Retail · USD

Baozun Inc. (BZUN) Stock Analysis

Baozun Inc. (BZUN) is a Internet Retail stock listed on NASDAQ and quoted in US Dollar.

Last Updated: October 21, 2026

BZUN

$3.62

−$0.08 (−2.16%)

Oct 21, 2026 · Market close

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Price History

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BZUN Key Statistics

As of Oct 21, 2026
Trading
Open
$3.67
Previous Close
$3.70
Day's Range
3.47–3.80
52-Week Range
2.07–3.82
Volume
381.08K
BetaHow much the share price moves relative to the wider market. 1.0 moves in line with it; above 1.0 swings more, below 1.0 less.
0.39
Valuation
Market Cap
$201.76M
P/E Ratio
unprofitable
Forward P/EShare price divided by forecast earnings for the year ahead, rather than the year just past.
3.98
PEG RatioThe P/E ratio divided by the expected earnings growth rate. It puts a high P/E in the context of how fast profits are growing.
0.06
Financials (FY)
Revenue (FY)
$9.95B+5.55%
Net Income (FY)
−$242.10M
Profit marginThe share of revenue left as profit after all costs and taxes.
−1.30%
Shares OutstandingThe total number of shares held by all investors. Market value is this figure multiplied by the share price.
53.63M
1-Year Return
+3.72%
Dividend and dates
Earnings Date
November 24, 2026estimated
Avg Volume
223.43K

Only metrics the company reports are shown. Data provided by Yahoo Finance via yfinance. Updated daily.

Key facts

As of October 21, 2026, BZUN closed at $3.62, +3.72% over 1 year.

Baozun Inc. (BZUN) has a market capitalization of $201.76M.

In fiscal 2025, BZUN reported revenue of $9.95B.

BZUN Stock Return by Calendar Year

Baozun Inc. (BZUN) 10-year return: what $10,000 became

1 year
$10,000 $10,372
+3.72%
5 years
$10,000 $1,854
−81.46%
10 years
$10,000 $2,389
−76.11%

If you had invested $10,000 in Baozun Inc. (BZUN) 10 years ago, at the close on October 21, 2016, it would have been worth $2,389 at the close on October 21, 2026: −76.11% in total, −13.34% a year. A historical calculation from closing prices adjusted for splits and dividends, before fees and taxes.

Calendar-year returns computed from daily closing prices. Partial years are shown muted and marked with an asterisk.

YearReturn
2026 (partial year)+36.09%
2025−2.21%
2024−0.73%
2023−48.30%
2022−61.87%
2021−59.53%
2020+3.71%
2019+13.39%
2018−7.45%
2017+161.47%
2016 (partial year)+54.35%

As of October 21, 2026.

BZUN Revenue and Earnings by Fiscal Year

FY ends December
Fiscal yearRevenueNet incomeNet margin
2025$9.95B−$242.10M−2.4%
2024$9.42B−$185.20M−2.0%
2023$8.81B−$278.42M−3.2%
2022$8.40B−$653.29M−7.8%
Fiscal yearRevenueGross profitOperating incomeNet incomeNet margin
2025$9.95B$5.06B$74.95M−$242.10M−2.4%
2024$9.42B$4.49B−$107.89M−$185.20M−2.0%
2023$8.81B$3.90B−$171.17M−$278.42M−3.2%
2022$8.40B$3.42B$46.44M−$653.29M−7.8%

Annual figures as reported, in the company's reporting currency. As of December 31, 2025.

BZUN Valuation vs Internet Retail Median

Median of 41 stocks
MetricBZUNInternet Retail medianvs median
P/S ratio0.020.650.0x the median
Profit margin−1.30%0.68%2.0 pts below

Medians across 41 Internet Retail stocks that report the metric. Medians, not averages, so one outlier cannot move them. As of October 21, 2026.

Recent News

All 7 articles ↓

News provided by third-party sources. Not financial advice.

Analysis

Data-derived

Company Overview

Baozun Inc. (BZUN) is capitalised at $201.76M on the latest close. It is classified in the Internet Retail industry, within the Consumer Cyclical sector. Headcount on file is 6,626.

BZUN last closed at $3.62 on October 21, 2026. That is −$0.08 (−2.16%) against the previous close. The 52-week range on file runs from $2.07 to $3.82. The latest close sits 74.88% above that 52-week low.

Financial Health

In fiscal 2025, Baozun Inc. reported revenue of $9.95B. That is +5.55% against the prior fiscal year, when revenue was $9.42B. The same year closed with a net loss of $242.10M. The reported profit margin is −1.3%. That is 2 percentage points below the Internet Retail median of 0.68%.

Across the 4 fiscal years on file, revenue moves from $8.40B in 2022 to $9.95B in 2025. Of those 4 years, 0 report positive net income.

Valuation Assessment

No trailing P/E applies: the last reported earnings figure is negative. On forward earnings the ratio is 3.98. The PEG ratio, which sets the P/E against expected earnings growth, reads 0.06.

Over the trailing twelve months the total return is +3.72%. Across 10 years the annualized return works out at −13.34%. The reported beta is 0.39. Annualized volatility over the trailing 10 years is 69.43%.

Growth & Income

No dividend is on file for BZUN.

So far in 2026 the total return is +36.09%. Across the complete calendar years on file, 2017 returned +161.47% and 2022 returned −61.87%. Of the 9 complete calendar years on file, 3 finished higher.

Peer Comparison

Baozun Inc. (BZUN) operates in the Internet Retail industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
Baozun Inc. BZUN $201.76M —
Amazon.com, Inc. AMZN $2.83T 21.1
Alibaba Group Holding Limited BABA $270.19B 26.3
PDD Holdings Inc. PDD $112.05B 8.9

Every figure above is read from this page's own data on each daily rebuild. Informational only, not financial advice. As of October 21, 2026.

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About Baozun Inc.

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

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