StockVS

BRC Inc. (BRCC) Stock Analysis

Consumer Defensive

BRC Inc.

$1.75

+$0.03 (+1.74%)

Last Updated: May 26, 2026

Price History

Analysis

Company Overview

BRC Inc. operates within the consumer defensive sector as a participant in the packaged foods industry, specifically focusing on the acquisition, roasting, and distribution of coffee alongside coffee accessories throughout the United States. The business portfolio extends beyond beverages to include apparel, black rifle branded clothing, coffee brewing equipment, and various outdoor and lifestyle gear, which are distributed via wholesale channels and direct-to-consumer models. This enterprise manages a workforce of 468 employees and maintains a total market capitalization of $87.05M, reflecting its status as a mid-sized player in the specialty food and beverage space. With annual revenue reaching $398.26M, the company demonstrates a significant operational scale that supports a diverse product range, although the market capitalization suggests a valuation that is modest relative to its revenue generation. The disparity between the $398.26M in revenue and the $87.05M market cap indicates that the market is applying a valuation multiple that accounts for current profitability challenges rather than relying solely on top-line growth metrics.

Financial Health

The company generated total revenue of $398.26M over the trailing twelve months, yet it recorded a net income of -$11,914,000 and an EBITDA of -$11,403,000, revealing a substantial gap between top-line sales and bottom-line profitability. This negative earnings trajectory highlights a cost structure where operating expenses, likely driven by the diverse mix of apparel and outdoor gear, exceed gross profits from coffee sales and other merchandise. Free cash flow stands at -$1,676,125, which indicates that the company is currently burning cash and lacks the immediate financial flexibility to fund expansion or reduce debt without external financing. Profitability is further eroded by a profit margin of -3.0%, while the operating margin sits at -2.1% and the gross margin remains positive at 35.2%, suggesting that the core coffee business maintains pricing power despite the overall loss. Liquidity analysis shows the company holds $4.33M in cash against $62.03M in total debt, resulting in a debt-to-equity ratio of 91.20 that characterizes a highly leveraged balance sheet. The current ratio of 1.32 suggests the company maintains sufficient short-term assets to cover its short-term liabilities, though the margin for error is limited given the high debt load. Return on Equity is reported at -54.9% and return on assets at -4.7%, metrics that clearly reveal management's current inability to generate positive returns on shareholder capital or the asset base.

Valuation Assessment

Valuation metrics present a complex picture where the trailing P/E ratio is N/A due to negative earnings, while the forward P/E is projected at 24.91, implying that the market expects a significant turnaround in profitability to justify future earnings per share. The price-to-book ratio of 1.88 indicates that the stock trades at a premium of 88% over its book value, a metric that is often difficult to justify when the company reports negative earnings and negative equity. Alternative valuation measures such as the price-to-sales ratio of 0.22 and an EV/EBITDA of -14.57 suggest that the stock is priced based on revenue multiples rather than earnings power, reflecting high risk in the current financial environment. Price action over the last year has seen the stock fluctuate between a 52-week low of $0.60 and a 52-week high of $2.40, meaning the current trading price sits significantly below the recent peak. The beta value of 0.93 indicates that the stock's price volatility moves in tandem with the broader market, lacking the high volatility associated with distressed stocks but also failing to provide a hedge against market downturns.

Growth & Income

Revenue growth for the trailing twelve months stands at 6.5%, while earnings growth is N/A due to the reported net loss, indicating that the company is currently expanding its top line but failing to translate that expansion into bottom-line profitability. Since the company does not pay a dividend, with a dividend yield of N/A and a payout ratio of 0.0%, it does not distribute cash to shareholders but instead retains all earnings to attempt to cover operating losses and service its substantial debt. The absence of a dividend payout ratio means there is no current pressure on cash flows to fund shareholder returns, allowing management to focus entirely on operational restructuring and debt reduction efforts. The overall growth and income profile is characterized by positive top-line expansion coupled with deep profitability challenges and a complete lack of current income generation for investors.

Peer Comparison

BRC Inc. (BRCC) operates in the Packaged Foods industry. Here is how it compares to its closest peers by market capitalization:

Company Ticker Market Cap P/E Ratio
BRC Inc. BRCC $204.76M N/A
The Kraft Heinz Company KHC $28.28B N/A
General Mills, Inc. GIS $17.70B 8.1
Saputo Inc. SAP.TO $16.70B 26.4

The Packaged Foods industry average P/E ratio is 21.2x. BRC Inc. trades at a P/E of N/A.

This analysis is AI-generated for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Always do your own research and consult a qualified financial advisor before making investment decisions.

About BRC Inc.

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, black rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. It sells its products through wholesale, Direct to Consumer, and outpost channels, and e commerce websites. BRC Inc. was founded in 2014 and is based in West Valley City, Utah.

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Key Statistics

Market Cap
$204.76M
P/E Ratio
N/A
52-Week High
$2.10
52-Week Low
$0.60
Avg Volume
1.06M
Beta
1.03

Data provided by Yahoo Finance via yfinance. Updated daily.

Company Info

Exchange
NYSE
Country
United States
Employees
468