Creative Realities, Inc. (CREX) 股票分析

公司概述

Creative Realities, Inc. operates as a provider of digital marketing technology and solutions, serving both domestic and international markets with a specific focus on digital signage and media applications for out-of-home environments. The company functions within the Technology sector, specifically under the Software - Application industry classification, positioning it as an enabler of digital communication infrastructure across diverse physical locations. As of the latest reporting period, the enterprise holds a market capitalization of $36.50M, generates annual revenue of $44.32M, and employs a workforce of 146 individuals. These valuation and revenue figures indicate that Creative Realities, Inc. operates as a small-cap entity with a relatively modest revenue base, suggesting a specialized niche presence rather than broad market dominance in the digital signage landscape.

财务健康

The company reported revenue of $44.32M over the trailing twelve months, yet recorded a net income of -$9,149,000, revealing a significant gap where operating expenses substantially exceeded total revenue. While the company generated an EBITDA of $1.25M, the conversion to net income was heavily impacted by non-operating costs or significant tax adjustments, indicating a cost structure that struggles to retain profitability despite operational cash generation. Free cash flow stands at -$12,534,875, which implies that the company is currently burning cash and lacks the immediate financial flexibility to fund organic growth or strategic acquisitions without external capital injection. The gross margin is 43.1%, while the operating margin is -7.5% and the profit margin is -20.6%, collectively demonstrating that the company's core operations are unable to cover its overhead costs and generate net earnings. On the balance sheet, total cash reserves amount to $314,000, which is significantly lower than the total debt of $23.97M, resulting in a debt-to-equity ratio of 109.49 that characterizes the company as highly leveraged. The current ratio is 1.03, indicating that the company's current assets barely cover its current liabilities, suggesting tight short-term liquidity constraints. Furthermore, the return on equity is -36.5% and the return on assets is -3.5%, metrics that reveal management has been ineffective in generating returns on shareholder capital and utilizing its asset base profitably.

估值评估

The trailing P/E ratio is N/A due to the company's negative net income, while the forward P/E is 16.52, implying that the market prices the stock based on anticipated future earnings rather than current performance. The price-to-book ratio is 1.67, suggesting that the market values the company at a premium of 67% over its book value, which could reflect intangible assets or growth expectations not captured in historical balance sheet data. Alternative valuation metrics include a price-to-sales ratio of 0.82 and an EV/EBITDA of 48.24, where the high EV/EBITDA multiple indicates that the market is willing to pay a significant premium for the company's earnings before interest, taxes, depreciation, and amortization relative to its enterprise value. The stock has traded between a 52-week high of $4.00 and a 52-week low of $1.28, and without the current price explicitly provided in the facts, the valuation context is defined by this wide trading range which reflects substantial price volatility over the past year. The beta is 1.44, indicating that the stock's price volatility is significantly higher than the broader market, moving with greater intensity than the S&P 500 during periods of market fluctuation.

Growth & Income

Revenue growth year-over-year is -27.0%, while earnings growth is N/A due to the absence of prior year earnings data, meaning the company is currently contracting in terms of top-line sales rather than expanding its market share. Since the company reports a negative net income, traditional earnings growth comparisons are not applicable, and the contraction in revenue suggests a challenging operational environment or loss of key clients within its digital signage portfolio. As a non-dividend payer, the company offers a dividend yield of N/A with a payout ratio of 0.0%, confirming that it retains all available capital for internal use rather than distributing income to shareholders. Consequently, the overall growth and income profile is characterized by revenue contraction, negative profitability, and a reliance on retained earnings or external financing to sustain operations, offering no current income stream to investors seeking yield from this Technology sector asset.